Stating that the era of soap operas has come to an end is a statement mostly accepted among a young population, since Entertainment platforms have taken the attention that could traditionally be seen in television ratingswhich is worth asking Could this mean a definitive change in how we consume entertainment?
Without a doubt, applications like Youtube, TikTok, Twich, in addition to services streaming as Netflix, Max y Disney+, have monopolized the masses for their provision of content and by the diversification of its storiessomething that television in Mexico has not dared to cover widely.
However, there seems to be a trend among the young population, users of some social networks such as those mentioned above, where fragments and even complete chapters of unitary programs such as ‘La Rosa de Guadalupe’ are exhibited and consumed with great acceptance by them.
The subject matter handled by these programs is a topic of conversation, since, from explicit sexual content, even plots that involve drug use and other advocacy of crimes such as rape and human traffickingare the usual programming of these productions, which achieve millions of visits.
TIKTOK, THE NEW ‘TV’
The statistics of the short video platform owned by ByteDance in Mexico, around 74.1 million active usersin comparison of the statistics of the star programs of the largest television stations in the country Televisa and TV Azteca; which register an average of 3 million viewers in each program.
However, the new “strategy” that combines traditional television programs with entertainment platforms, It emerged from a particular tendency and inclination of Latin Americans to watch the controversial content offered by these production companies.
Although there is no record, the rise in demand for chapters of unitary programs, It could have occurred through the video reactions popularized on YouTube during the 2010s.and which initially caused the elimination of part of the production companies by allowing influencers to use their content indiscriminately.
This The exposure of the original material also led to the popularization of videos exposing certain episodes in parts on platforms such as TikTok.a strategy that was quickly adopted by the companies themselves, who decided to opt for these platforms, with results that easily exceed 100 thousand views per video.
However, this content was not the only one to migrate from large production companies to mobile devices, since Hollywood movies and even videos from other content creators are found on the same platform “in parts” and sometimes even with filters that modify the voices, to avoid copyright.
CRISIS OF CARE
At the moment, The average attention and concentration capacity in Mexico has been reduced from 12 to 8.2 seconds, according to a study by eLearning Innovation Center (eLinC), a figure that corresponds to the new way in which content is consumed: shorter videos and more synthesis, in content that is increasingly common on platforms like Tiktok.
‘DE FICHERAS’ TELENOVELS
The last stage of television productions is far from the original concepts presented in the middle of the last century in the country, and which became an important reference in international entertainment, since the success of soap operas such as ‘Senda Prohibida’ (1958), ‘La Usurpadora’ (1998) or the remake of the Colombian soap opera, known in the country as ‘The Most Beautiful Ugly’ (2006)is very far from being replicated today.
The term ‘ficheras’ refers to a series of productions that became popular in Mexico during the 1970s, and that took the spotlight away from more elaborate and experimental productions. This “decadence” in movies has been reflected in soap operas, since on pages like IMDB or Rotten Tomatoes the reviews of these productions are placed far below of the standards of the best years.
A NEW HOPE?
However, the commitment to large productions has focused so much on new stories that explore “modern” themes—such as the diversity of sexual orientation, explored in ‘Tide of Passions’—, as in the aforementioned platforms, since, for example, Televisa Univisión has the Vix service, where series like ‘El Gallo de Oro’ or ‘Mujeres Asesinas’.
Other productions that also appear among these digital platforms are ‘Teresa’, ‘Rubi’, My Heart is Yours’ or ‘Nobody like You’, although from unofficial accounts that avoid Copyright through various methods.
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Despite this, the traditional way of consuming content remains strong with millions of views daily. (With information from El Universal, eLinC, IMDB and Variety)
2024-04-27 19:15:00