2024-10-03 03:32:21
Honey.am unites 27 beekeepers working in different corners of Armenia. A brand that was created by George Tabakyan when he finally returned to Armenia from Lebanon. Honey.am procures Armenian honey and presents it in local and international markets.
Currently, beekeepers working in the area of Arpi Lake, Berkaber, Karvachar, Shamshadin, Urtsasar and Haytagh are working with the company. All of them are from border or liberated areas.
“There are about 20 types of honey in Armenia, produced from the nectar of various flowers and trees. I don’t want to say that our honey is the best in the world, but it is one of the highest quality honeys. You just need to present it correctly to the world, so that the foreign customer, for example, European or American, understands the value of that honey, that it is natural, nothing is mixed. For market research, we went to Germany with our partners, ACBA-CREDIT AGRICOLE Bank and NABU, visited exhibitions in order to better understand the requirements of the international market and what we need to do to be represented there. Business is a living organism, it should always develop and move forward. It’s like a war, you advance by winning small battles,” says George Tabakyan.
Honey.am has been organic since 2015. The company, participating in the joint program “Development of Organic Agriculture” of ACBA-CREDIT AGRICOLE Bank and the German Nature Conservation Union (NABU), received the certificate of organic food producer.
The bank is controlled by the Central Bank.