India Cements has launched new brands of cement under the name of its new product Concrete Super Kings (CSK) and Hello Super Kings (HSK). The inauguration ceremony was held at a private hotel in MRC, Chennai.
Chennai Super Kings captain Mahendra Singh Dhoni has been appointed vice-president of India Cements. In this situation, two cement brands have been introduced to attract CSK fans.
India Cements Managing Director Srinivasan and many other executives attended the event. Subsequently, Mahendra Singh Dhoni, Vice President, Marketing, India Cements, introduced the new brands through video recording.
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Speaking later, Srinivasan, Managing Director, said that cement should be a product that is sustainable not just for a day but for a period of time. Also, buildings face problems such as cracks, explosions, and water leaks.
He noted that the Concrete Super King (CSK) was created to ensure quality construction and to benefit homeowners and the construction industry. He also said that all the products are manufactured to premium quality to ensure long-term sustainability.
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