MADRID, 2025-06-17
Get Ready to Salsa!
A new campaign in Spain is encouraging businesses to embrace “Verifactu” wiht a catchy summer song.
- Holded‘s campaign uses humor to promote its software.
- The campaign’s focus is the “Verifactu” system.
- A special salsa jingle is the centerpiece of the campaign.
The Spanish software company, Holded, is launching a new campaign, complete with a salsa jingle, to help small and medium-sized businesses (SMEs) and entrepreneurs navigate the upcoming “Verifactu” system. This new system, mandated by the Tax Agency, starts January 1, 2026. Holded, which is software authorized by the Tax Agency, is reinforcing its commitment to supporting SMEs during this transition.
A Summer Anthem for SMEs
The campaign, which kicked off in June and will run for several months, centers around the “Verifactu” system, one of the most critically important fiscal changes in recent years. The core of the campaign is a humorous salsa jingle featuring the words “verifactu” and “Holded” as the main lyrics. The message? Adapting to new regulations can be surprisingly easy with Holded.
The main spot of the campaign depicts a protagonist in the office, engrossed in work until the summer jingle bursts in.The catchy tune disrupts the routine, and the protagonist can’t help but start dancing. As the music swells, the smile appears, and the realization dawns: billing with Holded, and thus complying with “Verifactu,” is much easier than expected. A complex issue like taxation becomes surprisingly manageable.
did you know?-The “Verifactu” system aims to reduce tax fraud by ensuring real-time reporting of invoice data to the Spanish Tax Agency.This initiative promotes greater clarity and efficiency in tax collection.
Supporting Businesses Through Change
The campaign is designed to assist entrepreneurs and business owners in this new phase.It responds to the upcoming “Verifactu” system, which requires companies and freelancers to use compatible software for issuing invoices with automatic submission to the Treasury.
The campaign,crafted by Holded’s in-house team and produced by Play your Brand,includes a variety of content designed to connect with different audiences and channels. These include main videos in 60-, 30-, 15-, and 6-second versions, adapted for various formats (16:9, 4:3, 9:16) to maximize impact on social networks and digital media. Also, 15-second radio spots were created with different versions of the jingle.
Reader question:-How do you think mandatory digital invoicing will affect small businesses in the long run? Will it level the playing field or create new challenges?
The campaign also features static pieces and motion ads that emphasize the product and the protagonist’s emotions, along with a dedicated “Verifactu” webpage.The tone maintains a fresh, approachable, and human-centric approach that defines Holded’s dialogue style.
Currently running on digital channels and radio, this new campaign follows the brand’s first television campaign released in January 2025, under the tagline “You created your business to enjoy it.” The earlier campaign highlighted how self-employed individuals and business owners could save time and focus on growing their businesses.
Deciphering “Role” in the “verifactu” Transition
As Holded’s campaign uses humor to ease the transition to digital systems, understanding the *role* these changes play in the larger business ecosystem is key to grasping their significance. The “Verifactu” system, at its heart, redefines the way businesses interact with the Spanish Tax Agency, impacting not only the technical aspects of invoicing but also the strategic operations of SMEs. The shift requires businesses to adapt, shifting their approach to financial management.
The term “role” can be understood in multiple contexts. The Oxford Advanced American Dictionary defines a role as “the function or position that someone has or is expected to have in an organization, in society, or in a relationship” [[2]]. In this context, the “Verifactu” system assigns a new role to businesses, essentially making them active participants in the real-time reporting of financial data. Essentially, the implementation of “Verifactu” means that both the software and SMEs need to understand the requirements of digital invoicing.
Merriam-webster defines a role as “a character assigned or assumed” [[3]]. This resonates with the Holded campaign’s pleasant approach. The software provider has assumed the role of guide,helping SMEs navigate the complexities of “Verifactu”.Holded assumes the role of the supporting partner, enabling businesses to transition seamlessly.
the New “Role” of Business Operations
The success of this shift hinges on several key factors:
- Software Compatibility: Businesses must ensure their accounting software is compliant with “Verifactu.” This includes the ability to generate and transmit invoices in the required format. Holded is addressing these needs as part of this campaign.
- Data Accuracy: The real-time nature of the system demands accuracy in data entry and reporting. Businesses must have robust internal controls to minimize errors.
- staff training: Employees handling invoicing and financial reporting need to be trained on the new system and processes. This includes understanding the format and potential pitfalls of digital invoicing.
- Adaptation and Flexibility: The tax landscape is ever-evolving. Businesses need to stay informed of any updates and be prepared to adapt their systems accordingly.
The transition is not just about compliance; it’s about optimizing business practices for the digital age. This shift necessitates a re-evaluation of current processes, ensuring that the technologies used support efficiency and accuracy.
Practical Tips for SMEs
Here are some practical steps SMEs can take to prepare for the transition:
- Assess current Systems: Evaluate yoru current invoicing and accounting software to ensure it meets “Verifactu” requirements.
- Invest in Training: Provide adequate training for your staff on the new system and processes.
- Stay Informed: Keep up-to-date with the latest facts from the spanish Tax Agency and software providers like Holded.
- Seek Professional Advice: Consider consulting with tax professionals or accountants to ensure full compliance.
- Embrace the Change: View “Verifactu” not as a burden but as an opportunity to streamline your financial operations.
What’s most critically important is that digital invoicing streamlines tax reporting, reducing the possibility of errors and fraud thanks to the integration of the “Verifactu” system. This system ensures greater openness in financial transactions, promoting better tax compliance and contributing to a more efficient financial ecosystem.
As small businesses adapt to “Verifactu,” they are evolving their *role* in the Spanish economy. This involves embracing technological solutions and staying nimble in the face of regulatory changes. digital invoicing ultimately facilitates efficiency in bookkeeping, allowing businesses to focus more on growth.
Holded, through its campaign, seeks to redefine the *role* of software in the modern business landscape, making compliance easier and more accessible for SMEs. By providing user-friendly solutions and insightful guidance, Holded helps businesses not just comply with new regulations, but thrive in a rapidly changing economic surroundings.
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