Google Monopoly Accusations: UK Next?

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NEW YORK, July 4, 2025

UK Mulls “Strategic Market” Tag for Google

British regulators eye tighter control over Google’s market power.

• The UK’s CMA may designate Google a “Strategic Market” player.
• This could force Google to implement measures promoting competition.
• alphabet’s stock is showing signs of a potential short-term decline.
• Support for Alphabet shares is expected around $173.

Google’s dominance in online research and advertising is under scrutiny in the United Kingdom, with regulators considering new measures that could significantly impact how the tech giant operates. What impact could the “Strategic Market Status” have on Google? If designated a “Strategic Market” player, Google woudl be subject to increased regulation.

Google’s Growing Antitrust Scrutiny

The United Kingdom’s Competition and Markets Authority (CMA) is considering labeling Google a “Strategic Market” for online research and advertising. this designation would compel the Alphabet-owned company to adopt measures aimed at boosting competition.

Google is already facing antitrust pressure in the United States, where it’s accused of monopolistic practices in similar areas. Japan has also launched an inquiry.

Did you know?-The European Union has also levied significant fines against Google for antitrust violations related to its search dominance and Android operating system.These actions highlight a global trend of increased scrutiny of Google’s market power.

Required Measures for a fairer Market

If the CMA’s plan goes into effect by the expected date of Oct. 13, 2025, Google might have to implement choice screens for search providers, ensure fair ranking of companies, enhance openness for publishers, and enable consumer data portability.

Sarah Cardell, CMA Chief Executive, stated that Google is basic for over 200,000 British companies. On average, a person in the United Kingdom performs from 5 to 10 searches a day. Cardell added the investigation suggests ways to make these markets more open, competitive and innovative.

Reader question:-How will increased regulation of Google affect small businesses that rely on its advertising platform to reach customers? Will it level the playing field or create new challenges?

Alphabet’s Stock: A Potential dip on the Horizon?

Alphabet’s stock,listed on the Nasdaq,may be heading for a short-term decline,despite recent positive performance. After opening in line with the previous close, prices initially trended downward, hitting a minimum of $177.05 before reversing to a maximum of $179.67 around 7:30 p.m.

Technical Analysis Points to Key Levels

Following a relative low of $140.53 on April 7, Alphabet shares experienced a prolonged bullish movement, moving away from the ascending trendline. This rally paused near the resistance level of $181.23 on June 30.

Currently, the stock is in a consolidation phase, with a potential reversal expected to continue until reaching the first identifiable support area around $173, where the daily moving average also passes at 25 periods. Analysts suggest that this level could represent a good buying chance.

From an operational perspective, consider long positions above $179.54 with a target around $184.92. Short positions could be opened upon a violation of $177.05, targeting the $173 level.

Algorithmic indicators show prices still above both the superrend indicator and the Parabolic Sar indicator, which turned bullish in early May. The Macd indicator has recently crossed its signal, and the RSI oscillator is positioned in the neutrality area near level 61.

The short -term trend of the Alphabet actions

The Role of Data Portability and Consumer Choice

The potential “Strategic Market” designation for Google highlights a broader discussion about data privacy and consumer choice in the digital age. As digital markets evolve, regulators are increasingly focusing on how data is collected, used, and transferred. This is critical as of Google’s role in collecting and utilizing vast amounts of user data to provide its services [[2]]. This data fuels their advertising business, but also raises concerns about market dominance and consumer autonomy.

Data Portability: Giving Consumers Control

One of the key measures that the CMA may require Google to implement is data portability.Data portability empowers consumers to move their data between different platforms and services. This can allow consumers to switch search engines more easily or compare product offerings more effectively.

Data portability is not merely a technical tweak; it speaks to a basic right of users to control their information. Google’s vast