JP Saxe’s Tour Hangs in the Balance as Singer Appeals Directly to Fans
A direct plea from singer-songwriter JP Saxe to his fanbase may determine whether his upcoming North American tour proceeds, offering a rare glimpse into the financial realities faced by musicians outside the realm of superstardom. The Toronto-based artist revealed this week that the “Make Yourself at Home” tour is at risk of cancellation due to lagging ticket sales.
Saxe, known for his 2019 hit “If the World Was Ending” featuring Julia Michaels, as well as subsequent popular tracks like “Hey Stupid, I Love You” and “I Don’t Miss You,” took to social media to address the situation head-on.
The Touring Economics Reality
The artist stated that selling “20 or so thousand tickets” within a 48-hour window was crucial to saving the tour. This candid disclosure highlights the precarious financial position many working musicians find themselves in, where tour viability isn’t guaranteed even with a dedicated following. The situation underscores the significant costs associated with mounting a large-scale tour – including venue rentals, staffing, transportation, and marketing – that require substantial upfront investment.
Saxe’s initial post garnered significant attention, racking up 1.5 million views on TikTok and over 10,000 likes on Instagram.
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He followed up with a second video on Tuesday, featuring footage of a crowd singing along to his song “A Little Bit Yours,” accompanied by the message: “I thought it was impossible, but there’s a chance you’re saving this tour.” This demonstrates the power of fan engagement and the potential for a last-minute surge in ticket purchases.
Tour Dates and Ticket Information
The “Make Yourself at Home” tour currently includes more than 25 dates across North America, with scheduled performances in major cities including Toronto, Montreal, Ottawa, Edmonton, Calgary, and Vancouver. Ticket prices begin around $50, making the tour accessible to a broad range of fans.
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The situation with JP Saxe’s tour serves as a stark reminder of the challenges facing artists in today’s music industry, where streaming revenue often doesn’t translate into sustainable income, making live performances a critical component of their livelihood. The outcome of this situation will likely be closely watched by other artists and industry professionals alike, potentially sparking further conversation about the economics of touring and the need for innovative solutions to support working musicians.
This report by The Canadian Press was first published July 30, 2025. David Friend, The Canadian Press.
