Sony & Tubi Canada: New Content Deal

Tubi expands Canadian Footprint with New Sony Pictures Content deal

A new content licensing agreement between tubi and Sony Pictures Entertainment Canada signals continued growth in the Canadian free, ad-supported streaming TV (FAST) market, even as the broader digital advertising landscape faces challenges.

The deal, announced on Wednesday, will bring approximately 130 movies and television episodes from Sony Pictures’ extensive library to Tubi’s Canadian audience. This move underscores the increasing appeal of FAST platforms as alternatives to traditional cable and subscription-based streaming services.

Did you know? – FAST platforms, like Tubi, generate revenue through advertising rather than subscription fees, offering viewers content at no cost. This model is gaining traction as consumers seek affordable entertainment options.

Expanding Content Library for Canadian Viewers

The content arriving on Tubi includes popular television series such as Timeless and Mr. Mercedes, alongside blockbuster films like the Jumanji franchise, The Da Vinci Code, Captain Phillips, The Other Guys, Cloudy with a Chance of Meatballs, and Resident Evil.

“We are thrilled that many of our beloved film and television titles will now be available to the Tubi audience in Canada,” stated a senior official at Sony Pictures Entertainment Canada. The influx of content is designed to cater to a wide range of tastes, offering both well-known favorites and lesser-known titles.

Pro tip: – To find specific titles on Tubi, use the platform’s search function or browse by genre.Tubi regularly updates its library, so check back often for new additions.

Navigating a Competitive Canadian Streaming Market

This agreement comes as the Canadian streaming market becomes increasingly crowded. Sony Pictures Entertainment Canada already has a separate content deal with Crave,a local streaming service operated by Bell Media,established in 2023.Officials indicate this existing partnership will not be affected by the new arrangement with Tubi.

However, the Tubi deal is viewed as a significant indicator of the growing influence of U.S.-based FAST platforms within Canada. this trend is being fueled by the rise of cord-cutting and the emergence of “cord-nevers“-consumers who have never subscribed to traditional cable or satellite television.

The competitive landscape is further complicated by the entry of major players like Netflix and Amazon Prime into the Canadian advertising market, diverting advertising revenue from established and emerging FAST channels.

U.S. FAST Platforms Gain Momentum

“Sony Pictures Entertainment has been a valuable partner in expanding our diverse and ever-growing catalogue as a free streamer for

Reader question: – Do you think FAST platforms will eventually replace traditional subscription services, or will they coexist? What factors will determine their success?

Why: Tubi and Sony Pictures Entertainment Canada entered into a content licensing agreement to expand Tubi’s offerings in Canada and capitalize on the growing FAST market.
Who: The key players are Tubi, Sony Pictures Entertainment Canada, Kitt Rosenfield (Tubi), and Peter Hill (Sony Pictures Entertainment).
What: The deal involves bringing approximately 130 movies and television episodes from Sony Pictures’ library to Tubi Canada, including titles like Timeless, Jumanji, and The Da Vinci Code.How: The agreement was brokered between content acquisition teams at both companies. It’s a strategic move to leverage the increasing popularity of free, ad-supported streaming options in Canada, driven by cord-cutting and the rise of “cord-nevers.”
How did it end?: The deal was announced on Wednesday and is currently being implemented, with content already becoming available to Tubi’s Canadian audience. Sony pictures Entertainment Canada confirmed the deal will not affect their existing partnership with Crave. The deal signifies a growing trend of U.S.-