Avon Earns Top Honors for Protinol™ technology, Pioneering Collagen Restoration in Skincare
Avon has been recognized for it’s groundbreaking Protinol™ technology, demonstrating visible skin conversion in as little as seven days and solidifying its position as a leader in beauty innovation.
Avon has secured frist place in the Beauty Care category of the prestigious Most Innovative Companies (MIC) recognition for the third consecutive year. The award, announced in Santiago on Thursday, October 2025, specifically honors the company’s Anew Power Ampoules with Protinol™, a flagship product within its skincare line.
The core of this innovation lies in Protinol™, a technology exclusively developed by Avon and clinically proven to restore Collagen I and Collagen III – frequently enough referred to as “baby” collagen – within the skin. These collagen types are critical for maintaining skin firmness and strength. the ampoules offer a concentrated 7-day treatment designed to visibly rejuvenate skin by improving firmness, elasticity, and reducing the appearance of wrinkles.
“This award reflects our commitment to offering innovative and high-performance products that bring science and technology to all women,” stated Ezequiel Monis, Marketing and Sustainability Manager of Natura-Avon Chile, in a company release. “anew Power Ampoules with Protinol™ are the best example of how cutting-edge research can transform the skin care routine with visible results in a short time.”
The MIC recognition, awarded by MIC Business Consulting, identifies companies setting new standards in disruptive and user-centered innovation. The ranking is persistent through the use of the MIC Diagnostics® tool, which assesses and compares the systematic innovation capabilities of participating organizations.
This latest achievement builds upon Avon’s 135-year history of scientific breakthroughs in the beauty industry.The company previously revolutionized skincare by being the first to successfully stabilize Vitamin C in a laboratory setting and, crucially, through the advancement and patenting of Protinol™ itself.
With Protinol™, Avon is making advanced skincare accessible to a wider audience. According to the company, millions are now able to stimulate collagen production using the Anew line, democratizing access to cutting-edge scientific advancements.
avon, which became part of the Natura group in 2020, is one of the world’s largest direct selling companies. Founded in 1886, the company’s mission extends beyond beauty, focusing on empowering women through entrepreneurship and fostering economic growth. Avon’s product portfolio includes well-known brands like Power stay and Color Trend makeup, Anew and Avon Care skincare, and Far Away and 300 km perfumes, alongside lifestyle content in its magazines, Casa y Estilo.products are available through a network of over 100,000 beauty consultants and entrepreneurs, as well as online at www.avon.cl, on the official Avon store in Mercado Libre, and in Preunic stores.
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