Gyeonggi Province Launches Video Contest to Combat Addiction
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A new initiative aims to leverage the power of short-form video to raise awareness about the dangers of addiction among residents of Gyeonggi Province. the ‘2025 Addiction Prevention Video Contest,’ a collaboration between Gyeonggi-do and the Gyeonggi-do Addiction Management Integrated Support Center, seeks to engage the public in preventing alcohol, drug, gambling, and internet addictions.
Contest Details and Participation
The contest, open to all residents of Gyeonggi Province, will accept submissions in both short-form and long-form video formats. participants can enter as individuals or teams, utilizing platforms like YouTube Shorts, Instagram Reels, and TikTok. To participate, entrants must post their video online and submit the link, along with a completed request form, via email by october 31. A total of 5 million won in prize money will be awarded to winning entries, as persistent by a panel of experts. Notably, selected videos may be incorporated into Gyeonggi-do’s broader drug addiction prevention campaigns.
Concerns Raised Over Accessibility and Effectiveness
While the contest is intended to be a proactive step towards addiction prevention, some observers have expressed reservations about its potential reach and impact. A key concern centers on digital accessibility. Due to the contest’s reliance on online channels, participation might potentially be limited for individuals who lack consistent access to social media or possess limited digital literacy.
Furthermore, questions have been raised regarding the contest’s overall effectiveness. According to one analyst, the focus on short-term video production may not translate into lasting behavioral change. “There are conflicting opinions as to whether a short-term video production-centered contest can actually led to an addiction prevention effect,†the analyst stated.
Province Remains Optimistic
Despite these concerns,officials remain confident in the potential of the contest. Park In-hee,head of the Gyeonggi Province Mental health Department,emphasized the power of concise video content. “Short but powerful video content is an optimized format for raising awareness of the dangers of addiction,†she said, adding, “I look forward to seeing a lot of novel content.â€
Tho, a senior official acknowledged the need for supplementary measures to broaden participation and maximize the contest’s preventative impact. The province is expected to explore strategies to address accessibility barriers and enhance the long-term effectiveness of the initiative.
Why: Gyeonggi Province launched the ‘2025 Addiction Prevention Video Contest’ to combat rising rates of addiction-including alcohol, drugs, gambling, and internet use-among its residents.
Who: The contest is a collaborative effort between Gyeonggi-do (the provincial government) and the Gyeonggi-do Addiction Management Integrated Support Center. It is open to all residents of Gyeonggi Province.
What: The contest invites residents to create and submit short-form or long-form videos raising awareness about the dangers of addiction. Winning entries will receive a total of 5 million won in prize money and might potentially be used in future provincial prevention campaigns.
How did it end?: The contest is currently ongoing, with a submission deadline of October 31. Officials acknowledge potential accessibility issues and plan to explore supplementary measures to broaden participation and maximize the initiative’s impact. The winning videos will be announced after the deadline and incorporated into future campaigns.
