A$AP Rocky & Margaret Qualley in Chanel Film | Vogue

A$AP Rocky and Margaret Qualley Star in surreal Chanel Short Film

Chanel’s latest campaign features a captivating short film starring A$AP Rocky and Margaret Qualley,offering a glimpse into a romantic narrative and teasing the fashion house’s upcoming Métiers d’Art 2026 show.

The three-minute clip, released on Sunday, November 30, was directed by acclaimed French filmmaker Michel Gondry, known for his work on Eternal Sunshine of the Spotless Mind.the film opens with the rapper, 37, and actress, 31, waking up together before Qualley embarks on a hurried journey through new York City.

In a visually striking sequence,Rocky pursues Qualley,navigating Manhattan’s streets and even swimming across a river-all while clad in red silk pajamas-culminating in a cinematic proposal. The entire short is presented without dialog, set to a score by Le Motel, enhancing its dreamlike quality.

Did you know? – Michel Gondry is celebrated for his innovative visual effects, frequently enough achieved practically rather than through computer-generated imagery. His style emphasizes a whimsical, handmade aesthetic.

A Teaser for Chanel’s 2026 Collection

The mesmerizing film serves as a prelude to Chanel’s Métiers d’Art 2026 show, scheduled to debut on Tuesday, December 2, at 8 p.m. ET.This collection will likely showcase the intricate craftsmanship for which Chanel is renowned.

Pro tip: – Chanel’s Métiers d’Art collections highlight the specialized workshops and artisans that contribute to the brand’s luxury goods, like embroidery and featherwork.

Rocky on Collaborating with Gondry

A$AP Rocky, recently appointed as a Chanel ambassador, expressed his admiration for Gondry, stating, “All of my music videos that I direct derived some inspiration from one of his films. I plan on directing my own feature. I look up to people like him.” This collaboration underscores Rocky’s growing influence in the fashion world and his artistic vision.

Social Media Buzz and Fan Reactions

Following a teaser posted on Instagram, the short film quickly generated significant online discussion. Many comments playfully referenced Rocky’s partner, Rihanna, and their three children. “It takes a brave woman to get in bed with Rihanna’s husband,” one user wrote, while another quipped, “Boutta send this to RiRi.”

Qualley,who is married to musician Jack Antonoff,exchanged vows in August 2023 in a ceremony attended by a constellation of stars including Taylor swift,Lana Del Rey,Channing Tatum,Zoë Kravitz,and Cara Delevingne.

Watch Chanel’s short film,starring A$AP rocky and Margaret Qualle

Reader question: – What do you think the dreamlike quality of the film adds to Chanel’s brand image? Share your thoughts!