EEA+ & Google: New Architecture Explained

Mazda CX-5 gets a Google-Powered Upgrade,Arriving in Italy This February

The redesigned Mazda CX-5,the Japanese automaker’s popular SUV,will hit Italian showrooms in February,with pre-orders now open starting at €35,900. This latest generation marks a notable leap forward in connectivity and in-car technology, becoming the first Mazda model to fully integrate Google services and a new electrical architecture.

The revamped CX-5 is poised to redefine the driving experience with its advanced features. According to a company release, the vehicle introduces the new Mazda E/E Architecture+ (Mazda EEA+), a complex system controlling vehicle electronics, software, and communications networks to enhance digital functionality and connectivity.

Did you know? – Mazda’s EEA+ architecture is designed to allow for faster processing speeds and more seamless integration of new technologies, ensuring the CX-5 remains competitive in the rapidly evolving automotive landscape.

Enhanced Connectivity Through Google Integration

A core element of the new CX-5 is its deep integration with Google.The vehicle’s architecture supports over-the-air (OTA) updates and advanced Advanced Driver-Assistance Systems (ADAS), ensuring the car remains current with the latest software and safety features.

Furthermore, the CX-5 debuts with Google Assistant built-in, and will receive an update to Google Gemini, google’s AI assistant, at a later date. This integration allows drivers to intuitively control essential functions – from climate control to navigation – using natural voice commands.”This allows intuitive and natural control of all essential functions while driving, from adjusting the climate control to searching for destinations,” one analyst noted.

Pro tip: – Utilizing Google Assistant’s voice commands while driving can substantially reduce driver distraction, enhancing safety and allowing for a more focused driving experience.

A New Era of Infotainment

The CX-5’s infotainment system receives a significant upgrade with a new integrated touch display, available in either 12.9-inch or 15.6-inch sizes. The interface is designed for a smartphone-like experience, offering customizable interactions. Mazda has retained physical buttons for essential functions, strategically positioning frequently used features at the top of the screen to minimize driver eye movement.

Powertrain Options and Future Plans

currently, the new generation Mazda CX-5 will be offered with a single powertrain: a 141 HP 2.5 e-Skyactiv G petrol engine paired with Mazda M Hybrid technology. However, Mazda plans to expand the lineup by the end of 2027 with the introduction of a full hybrid power unit, dubbed Skyactiv-z.

The arrival of the Google-integrated Mazda CX-5 signals a new era for the brand, blending its renowned driving dynamics with cutting-edge technology to deliver a more connected and intuitive automotive experience.

Reader question: – How do you think the integration of AI assistants like Google Gemini will change the way we interact with our vehicles in the future?

Why: Mazda is updating its popular CX-5 SUV to compete in the increasingly connected car market. The update focuses on integrating Google services and a new electrical architecture.

Who: Mazda,the Japanese automaker,is the primary actor. Google is a key partner providing the integrated services.The target audience is consumers in Italy initially, with wider rollout expected.

What: The CX-5 receives a significant overhaul, including a new electrical architecture (Mazda EEA+), full Google integration (Assistant, future Gemini), over-the-air updates, and a redesigned infotainment system with 12.9 or 15.6-inch touchscreens. The initial powertrain is a 141 HP 2.5 e-Skyactiv G petrol engine with Mazda M Hybrid technology.

How did it end? The redesigned CX-5