Summary of the Article: “Melania” Documentary Exceeds Expectations at the Box Office
This article reports on the surprisingly triumphant opening weekend of the documentary “Melania,” despite its high production cost ($75 million) and controversial subject matter. Here’s a breakdown of the key points:
* Strong Opening: The documentary earned $7 million in its opening weekend, exceeding studio expectations.
* High Investment: Amazon MGM Studios heavily invested in the film, spending $40 million for rights and $35 million on marketing – making it the most expensive documentary ever produced.
* Polarizing Reception: While critics gave the film negative reviews, audiences awarded it an “A” CinemaScore, indicating strong positive reception.
* Target Audience: The film’s audience was primarily female (72%), white (75%), and over 55 (72%).
* Unconventional Release: The release of a documentary about a former First Lady during/shortly after their time in office is unusual,as it can be seen as profiting from a political position.
* Trump’s Involvement: Former President Trump hosted a premiere at the Kennedy Center and used the event to address reporters on various political topics.
* Melania’s Outlook: Melania Trump described the film as emotionally diverse, encompassing humor, sadness, grief, and festivity.
* Other Box Office News: Sam Raimi’s “Send Help” topped the weekend box office with $20 million.
In essence, the article highlights the unexpected success of “Melania” and positions it as a noteworthy event in both the documentary film world and the ongoing narrative surrounding the Trump family.
