The future of electric racing just got a significant boost. Formula E, the all-electric international single-seater motorsport championship, has announced a major partnership with TDK, a leading global technology company. TDK will serve as the Title Partner of the 2026 Tokyo E-Prix night race and as an Official Partner of the entire 2025/26 Formula E season, signaling a deepened commitment to sustainable mobility and technological innovation. This collaboration aims to not only elevate the racing experience but also to foster the next generation of engineering talent.
The partnership extends beyond branding and visibility. TDK, with its nearly century-long history of innovation – from ferrite cores to powering the digital age with advanced components – will be deeply integrated into the Formula E ecosystem. This includes prominent trackside branding, a digital presence, and engagement opportunities for fans at races worldwide. The collaboration underscores the growing synergy between high-performance motorsport and the cutting-edge technologies driving the electric vehicle revolution. The ABB FIA Formula E World Championship continues to attract key industry players as it expands its global footprint.
Tokyo E-Prix to Shine Under the Lights with TDK’s Support
The 2026 Tokyo E-Prix is poised to be a landmark event, and TDK’s title sponsorship will undoubtedly amplify its impact. The race, scheduled as a nighttime double-header on Saturday, July 25 and Sunday, July 26, 2026, at the Tokyo Big Sight, promises a spectacular display of electric racing prowess. Fans can register now to secure grandstand seats and be part of the action. The choice of Tokyo as a host city is particularly significant, given Japan’s long-standing reputation as a hub for automotive innovation.
A Commitment to Future Mobility and Engineering Education
Beyond the racetrack, Formula E and TDK share a commitment to advancing future mobility and nurturing the next generation of engineers. A key component of the partnership involves providing engineering students with exclusive, behind-the-scenes access to the world of Formula E. This initiative offers a unique opportunity to observe the cutting-edge technology and precision engineering that define the sport and, increasingly, the broader automotive industry. The collaboration will also launch a new digital content series, showcasing the interplay between TDK’s advanced technologies and the demands of high-performance electric racing.
TDK’s Role in the Automotive Industry
TDK’s involvement isn’t new to the automotive sector. The company has consistently prioritized the automotive market, and this partnership reaffirms its dedication to contributing to the ongoing transformation of the industry. According to Noboru Saito, Chief Executive Officer of TDK, the company aims to become a “trusted and essential partner at the heart of the automotive industry,” focusing on future mobility, vehicle electrification, and data-driven intelligence. TDK products are already integral to both conventional and electric vehicles, with the number of components increasing significantly in electric models. The company’s AI ecosystem is also heavily focused on mobility, driving innovation in smarter, safer, and more efficient automobiles.
Jeff Dodds, Chief Executive Officer of Formula E, echoed this sentiment, stating that Japan is a “spiritual home for automotive innovation” and that TDK’s mission aligns perfectly with Formula E’s vision. He also highlighted the importance of TDK’s commitment to supporting engineering students, emphasizing the lasting legacy this partnership will depart on the industry. The partnership also extends to TDK’s role as the Official Partner of Change. Accelerated. Live Tokyo, Formula E’s thought-leadership summit focused on sustainable mobility and technology.
Guided by its tagline, ‘In Everything, Better,’ TDK aims to contribute to societal transformation through advanced technologies. The company’s involvement in Formula E reinforces its role in driving the technological advancements that are shaping the future of mobility. From powering safety systems to enabling autonomous driving, TDK is at the forefront of the electric revolution.
Formula E continues to offer fans multiple ways to stay connected. You can secure race tickets, catch up on past races, and even experience the sport as a VIP through hospitality packages. The 2025/26 season calendar is also available for review on the Formula E website, and fans can download the Formula E app for iOS or Android to stay up-to-date on the latest news and results.
As Formula E and TDK embark on this new chapter, the focus remains on pushing the boundaries of electric vehicle technology and inspiring the next generation of innovators. The 2025/26 season, with the Tokyo E-Prix as a centerpiece, promises to be a thrilling showcase of speed, sustainability, and technological advancement. The next major milestone will be the official launch of the digital content series showcasing the collaboration between Formula E and TDK, expected in the coming months.
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