A concerning trend is emerging across Ireland: a significant rise in sunburn cases, particularly among young adults. Latest research reveals that 84% of those aged 18 to 24 reported experiencing sunburn at least once in the past year, a notable increase from 73% in 2023 and 66% in 2022. This surge has prompted health officials to launch a renewed public health campaign, the 2026 SunSmart initiative, aimed at curbing the country’s increasing rates of skin cancer and educating the public about the long-term consequences of sun exposure.
Skin cancer is now the most common cancer diagnosed in Ireland, with over 11,000 cases reported annually, according to the National Cancer Registry of Ireland. The registry details that the vast majority – approximately 90% – are non-melanoma skin cancers, while the remaining cases involve melanoma, the more dangerous form. Sadly, around 270 people in Ireland die from skin cancer each year.
The Rising Rate of Sunburn in Young Adults
The recent data, collected through a survey of 1,000 adults, highlights a worrying pattern. Beyond the increased incidence of sunburn, the research also indicates that teenagers and young adults are less likely to adopt sun-protective measures – beyond simply applying sunscreen – and are more prone to using sunbeds. This combination of factors is fueling concern among public health experts.
Dr. Breeda Neville, a consultant in public health medicine at the Health Service Executive’s (HSE) National Cancer Control Programme (NCCP), emphasized the need for a shift in behavior. “Young people, parents, schools, sports clubs and workplaces need to make sun protection a daily habit, not an afterthought,” she stated. “Sunburn is not a minor inconvenience – it is visible evidence of skin damage that accumulates over time.”
The Cumulative Damage of UV Exposure
The danger lies not just in the immediate discomfort of a sunburn, but in the cumulative damage caused by ultraviolet (UV) radiation. Experts stress that UV exposure during the first 10 to 15 years of life has a disproportionately large impact on an individual’s lifetime risk of developing skin cancer. Research shows that just three episodes of severe sunburn before the age of 20 can more than double the risk of melanoma later in life.
Dr. Blaithin Moriarty, a consultant dermatologist at St. Vincent’s University Hospital, underscored that skin damage isn’t limited to sunny holiday destinations. “In Ireland, the sun is often strong enough to cause harm – even on cloudy days,” she explained. “Spending time in the shade, wearing protective clothing and regularly applying sunscreen are essential.” She added that even a single instance of severe sunburn can damage skin DNA and elevate the risk of skin cancer, including melanoma, with the risk being even greater when burns occur during childhood or adolescence.
Five Steps to Sun Safety
The SunSmart campaign promotes five key strategies for preventing skin cancer:
- Slip on clothing that covers the skin.
- Slop on broad-spectrum sunscreen with an SPF of 30 or higher.
- Slap on a wide-brimmed hat.
- Seek shade, especially during peak sun hours (typically 11 a.m. To 3 p.m.).
- Slide on sunglasses to protect your eyes.
The campaign also strongly advises against deliberate tanning and the use of sunbeds, both of which significantly increase the risk of skin cancer. The World Health Organization (WHO) classifies sunbeds as a Group 1 carcinogen, meaning they are known to cause cancer. The WHO provides further information on the dangers of UV radiation.
Addressing the Sunbed Issue
The continued use of sunbeds, particularly among young adults, remains a significant concern. Despite growing awareness of the risks, some individuals still seek artificial tanning. Public health officials are working to further restrict access to sunbeds and increase education about their dangers. In 2014, Ireland introduced legislation prohibiting the operation of sunbeds for those under 18.
Looking Ahead
The HSE and Healthy Ireland plan to continue the SunSmart campaign through various channels, including social media, schools, and community events. The focus will be on reaching younger audiences with targeted messaging and promoting a culture of sun safety. The next major update from the NCCP regarding the campaign’s impact is expected in the spring of 2025, when preliminary data on sunburn rates and sunscreen usage will be analyzed.
Protecting your skin from the sun is a lifelong commitment. By adopting simple sun-safe habits, individuals can significantly reduce their risk of developing skin cancer. Share this information with your friends and family, and help spread awareness about the importance of sun protection.
Disclaimer: This article provides general health information and should not be considered medical advice. Always consult with a qualified healthcare professional for any health concerns or before making any decisions related to your health or treatment.
