Pop Mart opened its first international bakery in South-east Asia at Resorts World Sentosa in Singapore on July 30, 2026, featuring 45 toy-inspired pastries and beverages priced from S$5 to S$32 designed around characters like Labubu and Twinkle Twinkle.
The Beijing-based maker of collectible blind box
toys is expanding beyond retail, bringing its intellectual property to the dessert table in a global push to diversify its revenue streams. Housed in a duplex opposite Universal Studios Singapore at the resort’s Weave lifestyle destination, the new location pairs a ground-floor retail store with a 40-seat second-floor bakery.
Singapore Debut Brings Toy-Inspired Sweets and Character Meet-and-Greets
The menu at the new outlet features 45 toy-inspired pastries and beverages developed by Resorts World Sentosa pastry chef Sherie Quek and her culinary team. Singapore-exclusive highlights include the Pucky Xiao Long Bao Dessert, a soup dumpling twist featuring soya milk panna cotta, Pucky-shaped ice cream in a dim sum basket, and biscuit stick chopsticks served with milk chocolate sauce.
Other creations include two coconut-shaped desserts topped with Twinkle Twinkle-shaped chocolate, Merlion-themed sea salt and coconut popsicles, a Labubu David
Art Cake built with mascarpone mousse and cocoa coffee sponge, and a Molly Double Cheesecake. Specialty beverages and lattes featuring edible character art of Labubu, Molly, Dimoo, or Twinkle Twinkle round out the menu alongside keepsake tins of Labubu Butter Cookies.
Fans of the rosy-cheeked character Twinkle Twinkle can also attend in-person meet-and-greet sessions held three times daily from Thursdays to Mondays. Access requires meeting a minimum spend threshold in a single transaction, with diners required to spend a minimum of $40 per person and a total of $80 per table.
Strategic Diversification Amid Normalizing Toy Sales
The Sentosa launch follows the company’s first bakery opening in Qinhuangdao, China, in April, following test runs with more than 30 dessert truck pop-ups across the country. Analysts note the physical food concept arrives as Pop Mart navigates higher production costs and normalising demand following a strong intellectual property cycle in 2025.
Pop bakery is a great diversification tool because there’s only so much a toy company can do, and they’ve probably hit the ceiling with toy manufacturing,
said Laura Pan, lecturer at SDA Bocconi School of Management, in an interview detailing the company’s expansion strategy.
“This collaboration further enriches our mix of attractions, dining, retail and entertainment offerings, and gives visitors another unique way to experience the resort.”
Lee Shi Ruh, Resorts World Sentosa chief executive
Alongside the bakery, the location houses Dreamstar Isle, which serves as Twinkle Twinkle’s first permanent home in Southeast Asia for year-round programs and fan experiences.
Global Expansion Plans and Non-Toy Revenue Targets
Pop Mart executives indicate that the Singapore launch serves as a stepping stone for wider regional and international growth. Zhang Xiaoyang, head of Pop Bakery at Pop Mart, noted that the company is considering future bakery locations in Europe and the United States once local supply chains and timing can be addressed, alongside planned dessert shops in Malaysia, Indonesia, and Thailand.
“We hope to use our IP (intellectual property) to accompany all aspects of consumers’ lives, and desserts are one of them.”
Zhang Xiaoyang, head of Pop Bakery at Pop Mart
The push into experiential retail and dining mirrors strategies employed by traditional entertainment giants like Disney. Industry analysts project that non-toy revenue—including theme park operations, films, games, and licensing income—will scale upward, accounting for more than 20 per cent of total revenue by 2030, compared to 12 per cent in 2025.
