The layoffs, reported by Bloomberg, impact 100 roles in Vision Pro and 100 in Siri and software teams, with Apple citing realignment to prioritize new devices and AI capabilities.
“While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.”
Apple Inc. has eliminated more than 200 positions across its Siri digital assistant and Vision Pro headset teams, according to multiple reports, as the tech giant refocuses on artificial intelligence (AI) and smart glasses development. The cuts, described as part of a broader restructuring, target departments responsible for immersive video content, gaming features, and legacy Siri software, with Apple stating the changes aim to evolve our business to deliver the best experiences for our users.
Layoffs Target Key Teams
The job reductions, disclosed by Bloomberg and corroborated by multiple outlets, include 100 cuts in the Vision Pro division and another 100 in Siri and software teams. The Vision Pro layoffs specifically target departments working on immersive video and gaming, with Apple largely shutting down the gaming team and reducing staff in the immersive video unit. The company cited high production costs for 3D content—estimated at millions per episode—as a factor, given the headset’s limited user base.
Apple cuts jobs in Siri, Vision Pro immersive video
Apple now plans to produce fewer in-house immersive videos, instead encouraging third-party content creators, while maintaining a smaller gaming team.
Apple’s Strategic Shift
The restructuring aligns with Apple’s broader pivot toward AI and smart glasses.
Apple’s Intelligent Systems Experience team, responsible for AI features across devices, is also undergoing realignment. The changes reflect a shift toward AI-powered capabilities, with the company creating new roles while phasing out some existing positions. Bloomberg’s Mark Gurman reported that Apple has pulled teams away from the Vision Pro to work on its rumored AR glasses, citing a strategic realignment.
Apple Reportedly Cut More Than 200 Jobs Across Vision
Financial and Market Implications
The Vision Pro’s commercial challenges highlight the risks of high-priced, niche products.
Apple’s decision to cut gaming and immersive video teams signals a strategic retreat from certain Vision Pro features. However, the company remains committed to visionOS, stating the operating system is here to stay.
Meanwhile, the Vision Pro’s future remains uncertain, with a potential 2028 model still under discussion.
iPhone-maker Apple cuts over 200 jobs across Siri, Vision
The layoffs underscore the volatility of tech innovation, where even groundbreaking products face market resistance. For employees, the cuts highlight the risks of pivoting toward unproven technologies. For consumers, the shift may mean fewer immersive experiences but more focus on AI integration across Apple’s ecosystem.
Immersive video teams were informed of the realignment based on customer usage patterns, with Apple noting that the feature has not been cost-effective due to low adoption rates.
The new Siri AI, built on a redesigned technical framework, is part of Apple’s broader push to integrate large language models (LLMs) into its ecosystem. This shift has prompted the company to eliminate roles tied to the old Siri architecture while creating new positions for AI development. The Intelligent Systems Experience team, a subset of Apple’s software engineering division, is central to these efforts, as it oversees AI-powered features across devices.
Apple’s restructuring also includes cutting teams focused on the old version of Siri, as the new AI system requires personnel with different expertise. The company emphasized that while new roles will be created, existing positions will be impacted, and affected employees will have opportunities to transition to other roles within the organization.
The Vision Pro’s struggles have led to a reassessment of its features, with Apple scaling back immersive video production and shifting resources to AI initiatives. This move aligns with the company’s broader strategy to prioritize AI and wearable devices, even as it continues to refine the Vision Pro’s capabilities for future iterations.
