Kanye West takes a hard hit: it’s the brand that dumped him

by time news

Kanye West (Photo YouTube/Jimmy Kimmel)

Fashion powerhouse Balenciaga has officially cut ties with Kanye West following a series of anti-Semitic posts and other controversial comments by the rapper, according to a report by Women’s Wear Daily citing a statement from Balenciaga’s parent company.

“Balenciaga no longer has a relationship or plans for future projects related to this artist,” Kring, Balenciaga’s parent company, said in a statement to WWD. Kring did not respond to CNN Business’ requests for comment.

More in-

West, who legally changed his name to Ye, collaborated with Balenciaga for the wildly popular Yeezy Gap line earlier this year. Gap first announced a 10-year deal with Ye for the Yeezy Gap brand in June 2020, but West said last month that he was ending his partnership with Gap due to “significant non-compliance.”

In an internal company email, Mark Breitbard, president and CEO of Gap Brand, said it had decided to “end the partnership” because “their vision is not aligned.” Adidas also said it was reviewing the partnership with West after the relationship became increasingly strained between the two. .

The New York Times reported that West and Balenciaga’s relationship was close and that he and creative director Damana Gavallier texted “several times a day.” But Gvasalia and Balenciaga CEO Cedric Sharvit reportedly attended the ill-fated fashion show in Paris where West wore one of his controversial line of White Lives Matter shirts.

Ye’s Twitter and Instagram accounts were banned earlier this month for violating a policy of posts containing anti-Semitic content. Recently, Ye announced plans to acquire Parler, a far-right social platform, to avoid having to “fear being shut out of social media again.”

Comments to the article(0):

Your response has been received and will be published subject to the system policy.
Thanks.

for a new comment

Your response was not sent due to a communication problem, please try again.

Return to comment

You may also like

Leave a Comment