2023-08-10 21:13:33
This Friday the ball begins to roll in the EA Sports League, the new name, via change of sponsorship, of the highest category of Spanish professional football. The one that in its day was baptized for promotional purposes as the League of Stars, scene of the duel between the world number one, Lionel Messi, and his eternal opposite, Cristiano Ronaldo, continues to live a progressive flight of his best values and has lost the pulse with his great international competitors due to the new stellar signings. Large clubs entrust their immediate future to veterans with a history or promising youngsters who are permanently at risk of being attracted by lucrative offers.
Much of the current competitive disadvantage of Spanish football With respect to the English Premier, or in the face of the various speculative bubbles fueled by oil fortunes in search of diversifying their investments, it can be considered the inevitable result of responsible austerity. In their effort to keep up with the two internationally competitive clubs Spanish football ended up in a bankruptcy situation that forced a financial recovery during the last decade, facilitated by the manna of television rights. With some more than notable exceptions like those of a Barça that seems to bet its future on a financial double or nothing, Spanish football moves more or less within its possibilities. And in terms of the volume of the television market, for example, they do not reach the capacity to generate income of some of their big rivals. Nor can it count on the doping that the clubs that have the money of the great Gulf monarchies benefit from. His non-refundable capital expenditures have not reached here; foreign investments have moved in discrete figures and in some cases (Valencia, Málaga, Espanyol…) they can be considered clearly failed.
Spanish professional football can perhaps trust that the growth of young stars (if you can retain them) restore the shine by way of generational renewal on the pitch. And Real Madrid and Barcelona can count on you his investments in the Bernabeu and the Spotify Camp Nou and future operations such as the arrival of Mbappé make them not lose the wake of the international elite (the attempt to achieve it through the direct route of a Super League with closed number). But the challenges are many more.
The evolution of the audiovisual market and the appearance of new contenders in the US or Saudi Arabian leagues It does not guarantee at all that the current contract that provides the clubs with the bulk of their income will be negotiated within three years under the same or better conditions. The difficulties to fill the stadiums They show the difficulty of keeping the traditional base of members committed, who see how the face-to-face and social experience is already secondary to television exploitation. And the phenomenon of the King’s League has exposed another exposed flank, to which an answer must be given with imagination: Difficulties in attracting new generations attracted by a sporting spectacle tailored to their leisure consumption habits (from short audiovisual formats on the networks to videogames).
#League #longer #shines