A Nod to Heritage, A Fresh Look at Classics

TOKYO, November 21, 2023 — Dr. Martens has launched its “YELLOW STITCH” campaign, spotlighting actor Masaru Kasamatsu and celebrating the brand’s heritage. The campaign commemorates the 65th anniversary of the iconic 1460 8-hole boot.

The new campaign blends Dr. Martens’ history with a contemporary aesthetic, featuring key styles like the 1461 3-hole shoe and the JADON platform boot.

• The “YELLOW STITCH” campaign highlights Dr. Martens’ enduring style.
• Actor Masaru Kasamatsu is the face of the new visual campaign.
• The campaign celebrates the 65th anniversary of the 1460 boot.
• Featured footwear includes the 1461 3-hole shoe and JADON platform boot.

The visual elements of the campaign were captured by photographer and videographer Tomokazu Yamada, known for his work both in Japan and internationally. Dr. Martens is presenting its unique take on the holiday season through dedicated content on its website.

What makes the 1460 boot so iconic? This 8-hole boot, first introduced in 1960, quickly became a symbol of rebellion and self-expression, adopted by diverse subcultures and remaining a staple for generations.

The campaign’s focus on returning to roots suggests a renewed emphasis on the brand’s core values and enduring designs. The 1461 3-hole shoe and JADON platform boot, alongside the celebrated 1460, represent a blend of classic appeal and modern versatility.

Interested in learning more about the campaign? Find additional information on @drmartens_japan and @show_kasamatsu_official.