A Public Health crisis Years in the Making

by Grace Chen


December 23, 2025

Quezon City, Philippines is considering a groundbreaking ordinance to curb alcohol-related harms, perhaps becoming the first city in the country with such thorough regulations. The proposal, discussed during a public consultation on December 17, aims to tackle the widespread issues stemming from alcohol consumption.

The proposed rules adopt the World Health Organization’s (WHO) SAFER technical package, a proven strategy for minimizing injuries, violence, and health risks linked to alcohol.Unlike current, limited measures like sales restrictions or curfews, this ordinance seeks to regulate alcohol availability, the legal drinking age, consumption patterns, and marketing practices.

ImagineLaw project manager Reina Fabregas emphasized that the measure directly addresses the ongoing problem of alcohol-related harm in the Philippines, demonstrating the city’s commitment to public health and safety.

Did you know?-The WHO’s SAFER package includes five key strategies: strengthening alcohol taxation, restricting availability, enforcing advertising bans, providing access to treatment, and monitoring/enforcing policies.

Alcohol use across the Philippines has been consistently linked to preventable injuries and disease. A 2022 study revealed a heightened risk of injury and death for drivers under the influence, while a 2024 analysis of the global Burden of Disease report identified alcohol as the nation’s third leading risk factor contributing to overall disease burden.

what can be done to reduce alcohol-related health problems? Lowering alcohol consumption at the community level could significantly reduce cardiovascular conditions like heart attacks and strokes, according to Philippine Heart Association (PHA) representative Rodney Jimenez.University of the philippines Manila (UPM) National Institutes of Health researcher Katherine ann Reyes added that the proposal exemplifies how local governments can promote healthier lifestyles through thoughtful regulation of both alcohol access and its promotion.

Reader question-Do you think stricter alcohol regulations woudl impact local businesses in Quezon City? What are the potential benefits and drawbacks for the community?

Beyond Alcohol: Tackling Tobacco Too

The proposed ordinance isn’t limited to alcohol; it also addresses tobacco products, including e-cigarettes and heated tobacco. The plan includes provisions for penalties and dedicated funding to ensure effective enforcement. Advocates have pledged their support to Quezon City as the ordinance progresses toward final approval and implementation.

Did you know? The WHO’s SAFER package includes strategies for strengthening alcohol taxation, restricting alcohol availability, enforcing advertising bans, and providing access to treatment for alcohol dependence.

Explanation of Changes & How Questions are Answered:

* Why: The ordinance is being considered to address the growing public health crisis related to alcohol and tobacco use in the Philippines, aiming to reduce preventable injuries, disease, and overall health burden.
* Who: Quezon City officials are proposing the ordinance, with support from organizations like ImagineLaw, the Philippine Heart Association, and the University of the Philippines Manila National institutes of Health. Reina Fabregas (ImagineLaw) and Rodney Jimenez (PHA) are key voices advocating for the measure.
* What: the ordinance adopts the WHO’s SAFER package to regulate alcohol availability, legal drinking age, consumption patterns, and marketing. It also includes provisions for tobacco products, including e-cigarettes, with penalties and enforcement funding.
* How did it end? The article states the ordinance is progressing toward final approval and implementation, but doesn’t state a final outcome. It’s currently in the stage of public consultation and advocacy.
* Interactive Boxes: Two interactive boxes (“Did you know?” and “Reader question”) where inserted at natural

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