Acquisition of Casino group stores: “Since it’s Intermarché, I come every week”

2024-01-25 06:18:11

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“To start the work, we started by cutting prices. Because unlike decoration, your purchasing power couldn’t wait. » The orange and pink display in front sets the tone. Inside, it must be admitted, the promotions were favored over the layout. In the aisles, boxes are waiting to be unfilled. Promotional products are stacked on pallets. Some shelves are a little bare. No matter, the customers find themselves there. “I come here for private labels, it’s more interesting, for kitchen towels for example. The Franprix before was at the end of its life, it was much too expensive,” recalls Alexandre, 39 years old.