Action launches an app to keep in touch with its customers

Barely launched, already a success. In three days, at the end of October, when Action had not yet communicated, its mobile application had already been downloaded more than 90,000 times in France, says the brand. “It’s like for our store openings, word of mouth has worked at full capacity,” rejoices Laura Carbone, the discounter’s communications director with 690 stores in France. And for good reason: this tool is a small revolution for this Dutch chain which has always neglected the world of e-commerce.