And the first example can be seen with a happening of epic proportions for the launch of the acclaimed and long-awaited expansion of the game Call of Duty® Warzone: Operation Monarch. The most popular battle royale in the world united the mythical King Kong and Godzilla in a battle never seen before in the largest city in the world, CDMX.
The first live streaming of a Call of Duty® Warzone game, broadcast and projected in monumental fashion on the iconic Manacar Tower. From the 21st floor and with the city at your feet, we brought together 4 of the most important twitchers in the country: El Marianas, Rivers, Mingod and Agbin3r, to play like never before and before anyone else. Thousands of fans witnessed this epic battle mapped onto the massive architecture of the Tower and streamed simultaneously on our gamer channels as well as on the official Call of Duty® account.
Thousands of fans of the franchise gathered at the emblematic Manacar Tower, to live and witness the arrival of the Pacific Rim: Godzilla and King Kong, who after a countdown took over the emblematic walls of the Tower through technological development and mappings that at the end they unveiled the first images of the bundle and prepared the audience for the first live stream of a Call of Duty® Warzone game.
Carlos Fernández Oxté, General Creative Director at Archer Troy commented: “In this giant way we welcome huge clients, with great transmedia ideas that paralyze an entire city.” Likewise, Fernández Oxté reaffirmed: “Not just any brand can create a monsterverse like this, just as not just any agency can bring ideas to life in a creative way.
spectacular how we do it.”
With this, Archer Troy demonstrates its strong advertising integration, unique expertise in the world of entertainment and makes a good debut in the gaming industry.