adani rice: Adani in the rice business .. big company bent over! – adani wilmar buys basmati rice brand kohinoor from mccormick

All the companies belonging to the Adani Group have been growing rapidly in recent times. Adani Wilmar, a member of the Adani Group, is one of the fastest growing companies in the consumer goods industry. The company’s revenue is also increasing.

Meanwhile, Adani Wilmer has acquired Kohinoor, a popular pastry rice brand. Adani Wilmer has acquired the Kohinoor brand from US-based McCormick.

However, no information has been released on how much Adani Wilmer bought the Kohinoor. Brands like Charminar and Trophy also operate under the Kohinoor brand. The total value of these is estimated at around Rs 115 crore.

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Adani Wilmer is already the largest cooking oil company in India. In this context, it seems that Adani is planning to set foot in the rice business through the Kohinoor brand.

The three brands, Kohinoor, Charminar and Trophy, are already selling for Rs 300 crore a year. In this context, Adani Wilmer’s business is expected to expand further with these three brands.