iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted advertisements. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of the so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and improvement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and also the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 Except for a few special advertising formats, where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promotion of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give your consent to targeted advertising on them, we will assume that you have also given it for the iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz sites
What are the key challenges companies face in balancing user privacy with digital advertising strategies?
Interview between the Time.news Editor and Digital Advertising Expert
Time.news Editor: Welcome, everyone! Today, we have an insightful guest with us, Dr. Anna Novak, a renowned expert in digital advertising and data privacy. Thank you for joining us, Anna.
Dr. Anna Novak: Thank you for having me! I’m excited to discuss the evolving landscape of digital advertising and consumer consent.
Time.news Editor: Let’s dive straight in. Recently, iDNES.cz has implemented a model where users can choose between viewing ads by consenting to targeted advertising or opting for a premium, ad-free experience. How do you view this model in the context of current consumer behavior?
Dr. Anna Novak: It’s a fascinating move and quite reflective of current trends in media consumption. People are increasingly aware of their digital footprints and how their data is being used. The option to consent to targeted ads or pay for an ad-free experience caters to both types of users: those who prefer free content with ads and those who are willing to pay for convenience and privacy.
Time.news Editor: Exactly! The article mentions a total of 84 advertising partners involved. How significant is this number in the digital advertising ecosystem?
Dr. Anna Novak: That’s a substantial number. Each partner might use different algorithms and methodologies for profiling user behavior. This not only increases the volume of targeted ads but also diversifies the advertising strategies across their platforms. However, it does raise questions about data security and how users’ information is being shared across different entities.
Time.news Editor: Speaking of security, users can withdraw their consent for ad targeting at any time. How does that affect the advertising strategies of platforms like iDNES.cz?
Dr. Anna Novak: When users revoke their consent, it can significantly impact the revenues generated from targeted advertising. This means that platforms have to continuously engage their users to ensure they stay on board while providing clear and transparent information about what data is collected and how it is used. Additionally, they need to find ways to encourage users to opt for premium subscriptions if they want to avoid ads entirely.
Time.news Editor: The option to change consent settings without being pushed into a premium model is interesting. Is that a growing trend you anticipate seeing more in the future?
Dr. Anna Novak: Absolutely! Flexibility in consent management is becoming crucial as users demand more control over their personal information. Giving users the choice to adjust their settings without forcing them into a payment model can build trust and encourage transparency. It’s all about creating a user-friendly environment that respects privacy while still driving revenue through advertising.
Time.news Editor: iDNES.cz also mentions processing some data based on “legitimate interest.” Can you explain what that means for users?
Dr. Anna Novak: “Legitimate interest” is a legal basis under GDPR that allows companies to process personal data without explicit consent in certain scenarios, as long as it doesn’t infringe on users’ rights. However, it’s crucial for companies to clearly communicate what “legitimate interest” entails and maintain a balance between their business goals and user privacy. Users should feel empowered to object to such processing if they deem it unwarranted.
Time.news Editor: As we wrap up, what’s your final take on the future of digital advertising in relation to user consent and privacy?
Dr. Anna Novak: The future of digital advertising will heavily rely on building trust with consumers. Transparency, flexibility in consent options, and user education will be key. Companies that embrace these aspects will not only comply with regulations but also foster deeper relationships with their audiences. The landscape is undoubtedly shifting towards a more privacy-conscious environment, and adapting to these changes is essential for success in the digital arena.
Time.news Editor: Thank you, Dr. Novak, for your valuable insights. This conversation definitely sheds light on the evolving dynamics of digital advertising and user engagement.
Dr. Anna Novak: It was my pleasure! I’m glad to contribute to this important discussion.
