“Covid has brought food back to being one of the big issues for consumers, after 40 years of not being. And today consumers are increasingly willing to look to e-commerce for the purchase of agri-food products“. So Simonetta Patrol, professor of communication and marketing at the University of Tor Vergata in Rome, at the presentation of the e-commerce platform dalcampoallatavola.it, promoted by Cia-Agricoltori Italiani with the support of JPMorgan.
According to Pattuglia, “the pandemic has contributed to transforming, perhaps forever, supply and demand: production-transformation, distribution, consumption and purchasing decision-making”. And for the expert “all generations are now more or less digitally integrated and their lives are ‘sculpted’ by digitization”, she continues.
“Previously difficult remote shopping is now considered reliable, engaging even exciting“, conclude.