AJE Group sponsors Real Madrid with Volt, the leading energy drink | Real Madrid Football Club | AJE Group | companies | Soccer | European football | ECONOMY

Volt, the energy drink of the AJE Group, with a presence in more than 18 countries in Latin America, Asia and Africa, has just become the new official sponsor of Real Madrid, one of the most important soccer clubs in the world. As we remember, stars such as Vinicius Junior, Luka Modric, Jude Bellingham, among others, play in the top European champion team.

Thus, Grupo AJE becomes the first company of Peruvian origin to sponsor Real Madrid in Latin American and African countries such as Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica, Egypt, Cameroon and Nigeria.

“This sponsorship with Real Madrid marks another important milestone in the history of Grupo AJE and consolidates the presence and leadership of Volt as one of the most important energy drinks in the world. We are very proud that Grupo AJE is the first Peruvian company to sponsor Real Madrid,” said Augusto Bauer, deputy CEO of Grupo AJE.

From now on Volt will have a presence in the Real Madrid website and social networks. In addition, the brand will be projected on LED screens during the broadcast of the matches played at the Santiago Bernabéu, as well as on labels and advertising.

READ ALSO: AJE Group prepares to launch new products in the second half

AJE’s other sponsorships

This link with the Spanish team adds to other sponsorships that the Peruvian multinational has carried out since 2010 with other important European teams.

In 2021, its Volt and Big Cola brands became the official sponsors of Paris Saint-Germain (PSG), the French soccer team where Lionel Messi played. In the same year, the company signed a Big Cola sponsorship agreement with the Fútbol Club Barcelona team.

To make this important agreement with Real Madrid official, representatives of Grupo AJE and the Spanish club took a tour inside the Santiago Bernabéu stadium and were able to cheer on the team in a new edition of the Madrid derby, as part of matchday 23 of the Spanish League.

Start standing out in the business world by receiving the most exclusive news of the day in your inbox Here. If you don’t have an account yet, Sign up free and be part of our community.

ABOUT THE AUTHOR

Graduate in journalism and communication from the Peruvian University of Applied Sciences (UPC), with a mention in television journalism. She currently writes for the Business section of the newspaper Gestión. Previously, I worked as a producer of audiovisual content for this medium, as well as a Styles editor.