Amazon and major smart home brands launched early discounts, slashing prices on video doorbells, security cameras, and smart speakers ahead of the official Prime Big Deal Days sale on October 6 and 7.
Amazon Cuts Prices on Ring and Blink Hardware Ahead of Prime Big Deal Days
Retail data confirms that brands including Blink, Ring, and Kasa have dropped prices on security bundles, indoor monitors, and video doorbells well ahead of schedule, with select products receiving discounts of up to 70 percent across participating online stores. Major smart home hardware manufacturers are rolling out aggressive markdowns ahead of the official Amazon autumn shopping event scheduled for October 6 and 7, 2026.
Market trackers note that this all-inclusive home security system is just 75% its normal price according to retail shopping analysts.
Because Ring and Blink are owned by Amazon, their costs are reduced ahead of time, whereas Arlo and Tapo provide comparable multi-camera bundles, with additional manufacturers participating once the event begins on October 6.
The USA TODAY shopping team is on the hunt for the best deals, and has already spotted the best Prime Day home deals that Amazon has to offer. Unlike Prime Day, there’s no Prime membership required to shop Amazon’s early sale, so the best part about today’s deals is that they’re for everyone.
Ring Lowers Hardware Costs While Subscription Fees Remain
The Ring Battery Video Doorbell Plus has seen its price cut from £129.99 down to £49.99 in recent retail listings, representing a 62 percent markdown for UK-based consumers. Shoppers investing in individual doorbells and standalone cameras will find marked-down hardware across the Ring product line, though buyers must weigh ongoing subscription costs against upfront savings. Amazon maintains that this cost matches the exact pricing seen during the previous June 2026 Prime Day event.
Describing the doorbell online, Ring states that customers will know who is on their property whenever their video doorbell is pressed or motion is detected, offering a clearer picture of what’s going on when someone steps outside their home.
- Ring Battery Doorbell 2K: Available as a battery-powered video doorbell with 2K video and up to 6x Enhanced Zoom according to price-check trackers.
- Ring Floodlight Cam 2K (Wired): A hardwired outdoor security camera with Retinal 2K video and 2000-lumen motion-activated floodlights.
- Ring Indoor Cam Plus: An indoor security camera recording Retinal 2K video at 2560×1440 that keeps colour in low light.
- Ring Spotlight Cam 2K Battery: A battery-powered security camera with Retinal 2K video, up to 6x enhanced zoom, 550-lumen motion-activated spotlights, and a built-in siren.
While upfront hardware costs are dropping, security device owners face recurring software expenses. Rewatching recorded video requires a compatible Ring Protect subscription, which is sold separately. Video descriptions and video history also require a compatible Ring subscription.
Competing Brands Offer Local Storage and Discounted Security Bundles
Eufy offers its Security Video Doorbell E340 with 2K resolution, 5m viewing distance, and built-in local storage up to 128GB reported in consumer technology reviews, eliminating the need for cloud storage or subscription fees. Consumers looking to bypass recurring monthly cloud fees can choose competing hardware systems that emphasize local storage. The Eufy SoloCam S340 functions as an outdoor security camera equipped with solar power capabilities, dual lenses, a mechanical pan-and-tilt mechanism, a built-in spotlight, and onboard video storage.
SimpliSafe has also entered the early sales window with an 11-piece home security system priced at $192.49, discounted from $333.80 to save $141.31 according to retail listings. This 11-piece set comes with a suite of products, including an indoor camera and a doorbell, featuring 24/7 monitoring capabilities and 1536p resolution.
Arlo also offers a home security system deal featuring 5 sensors, 1080p resolution, and 230 volts priced at $219.99 at Amazon, down from $299.99 to save $80.
Amazon Launches Early Deals Prior to October 6 and 7 Event Dates
Although the official launch of Amazon Prime Big Deal Days 2026 is scheduled for October 6, early discounts are already active on various smart home devices, including Kindle readers, Fire TV devices, Echo Dots, and Ring video doorbells. Big Deal Days serves as Amazon’s primary autumn shopping festival, featuring substantial price reductions across multiple categories ranging from technology and beauty to apparel and household cleaning supplies.
Market experts point out that buyers do not have to wait until October 6 to find great bargains, because Amazon will continuously roll out discounts leading up to the event, and these early price cuts match the value of the upcoming October 6th and 7th promotions. Furthermore, unlike Prime Day, there’s no Prime membership required to shop Amazon’s early sale according to marketplace terms. Customers who are not yet Prime members can sign up for a free 30-day Amazon Prime trial to unlock all deals instantly and enjoy perks like free two-day delivery, Prime Video, and grocery delivery.