Calling all European shoppers! Amazon’s AI-powered shopping buddy, Rufus, is making its grand entrance across the continent. After its successful debut in the US back in February and a September launch in the UK, Rufus is now rolling out in beta across Germany, France, Italy, and Spain. Expect to see this helpful chatbot popping up in your Amazon mobile app over the next few weeks.
Ready to give Rufus a try? Keep an eye out for the chat icon nestled in the bottom right corner of your app. Just tap to open the chat box and unleash Rufus’s knowledge. Need more details on a product? Curious about a specific feature? Ask away! Rufus is there to answer your questions and provide helpful information. Since it’s still in its beta phase, Amazon encourages your feedback. Let them know what you think by rating Rufus’s answers with a thumbs up or thumbs down, or share your thoughts in more detail.
Imagine having a personal shopping sidekick who knows everything about Amazon’s vast product catalog. That’s Rufus! This innovative chatbot has been trained on a mountain of data, including customer reviews, product Q&As, and information from across the web. Want to know if those running shoes you’re eyeing are built to last? Or whether that jacket is machine-washable? Just ask Rufus!
While Rufus is incredibly knowledgeable, remember that it’s still learning. As with any AI, there might be times when it doesn’t quite hit the mark. Amazon acknowledges this, emphasizing that generative AI is still in its early stages.
If you’re based in the US, you’ve likely already met Rufus. Look for the chat bubble icon and the name “Rufus” – he’s ready to help you shop smarter!
