AMC Theatres and Netflix Forge Successful Partnership, Signaling Future of Theatrical Releases
A groundbreaking collaboration between AMC Entertainment and Netflix is yielding impressive results, with the two entertainment giants exploring expanded opportunities to bring streaming content to the big screen.
The partnership, initiated in September 2025, began with a successful Halloween re-release of Netflix’s “KPop Demon Hunters” in AMC theaters. According to a company release, AMC accounted for over 35% of all attendance for the film that holiday weekend, quickly prompting discussions about future collaborations.
The most recent venture, a New Year’s Eve and New Year’s Day theatrical event featuring the series finale of Netflix’s acclaimed “Stranger Things,” proved to be an even greater triumph. Shown in 231 U.S. AMC locations, the multi-hour event drew over 753,000 fans to theaters. “This unprecedented theatrical event was nothing less than an absolute triumph,” a senior official stated.
Despite the vast reach of the “Stranger Things” finale on the Netflix streaming platform, a significant number of fans opted for the communal experience of a theatrical viewing. AMC estimates that it hosted more than half of all moviegoers who saw the finale on the big screen, despite representing just over one-third of the total theater count showing the event.
The overwhelming consumer demand led AMC to dramatically increase showtimes, ultimately offering more than nine times the originally planned seating capacity. While admission was free, attendees were required to purchase a $20 per-person food and beverage credit, generating over $15.0 million in revenue for AMC in just two days.
The positive experience has fueled optimism for future collaborations. “At AMC, our company is excited about the prospect of taking more Netflix content to theatre goers,” one analyst noted, adding that the working relationship between the two companies has been “easy, creative, and seamless.” Discussions are already underway to identify additional Netflix programming suitable for theatrical release in 2026 and beyond.
AMC is committed to maintaining equitable relationships with all its studio partners while capitalizing on the synergy between its theatrical experience and Netflix’s popular content. The company highlights the significant overlap in customer base, with approximately two-thirds of AMC Stubs loyalty program members also subscribing to Netflix.
This strategic alignment positions AMC to leverage Netflix’s award-winning content and enhance the overall moviegoing experience. Both companies remain “committed to seeking mutually beneficial opportunities to join Netflix’s award-winning content with the superb theatrical experience offered day in and day out by AMC Theatres.”
AMC Entertainment Holdings, Inc. is the world’s largest movie exhibition company, operating approximately 860 theatres and 9,600 screens globally. The company continues to innovate through features like Signature power-recliner seats, expanded food and beverage options, and enhanced loyalty programs. For more information, visit amctheatres.com.
