2024-07-01 10:44:36
Ameriabank introduces a brand new design of cost playing cards, created by the “handwriting” of the financial institution’s prospects.
Essentially the most putting ingredient of the brand new card design idea is the coats of arms of the Armenian kingdoms and royal dynasties.
For the event of the design idea, the financial institution has applied quite a few actions, specifically, an open competitors amongst designers, surveys amongst prospects, discussions with the financial institution’s employees. To be able to perceive buyer necessities, the financial institution created focus teams with the participation of various segments of the financial institution’s prospects (age, gender, in line with the forms of card utilization).
71% of ladies and 72% of males who participated within the survey expressed their need to see playing cards with Armenian parts. On the similar time, 59% of ladies and 73% of males expressed a need to have black, minimalist, easy and traditional type playing cards.
After listening to prospects’ opinions and strategies, Ameriabank has developed a brand new card design idea that’s minimalistic, easy, traditional and has a vividly expressed Armenian id. The design growth is predicated on the vital values which can be common for the financial institution and its prospects, particularly progress, stability, heritage, id, belief and growth.
You possibly can familiarize your self with the brand new playing cards within the video clip.