Amid favorable reviews of Ive’s ‘Korean-style’ MV, Chinese netizens say they ‘stole the culture’ Malicious comments raise eyebrows

by times news cr

2024-04-30 07:47:38

Starship Entertainment

Girl group IVE’s new song ‘HEYA’ is attracting attention by showing impressive visuals with a ‘Korean-style’ concept and music video. However, some Chinese netizens are raising eyebrows by pouring out unreasonable criticism, saying that they “stole Chinese culture.”

Ive released his second mini album ‘IVE SWITCH’ on the 29th. ‘Ive Switch’ is a signal of expansion that shows ‘another me’, and is an album in which Ive, who has shown clear colors, tells a new story in his own style. ‘Haha’ and ‘Accendio’ are used as double titles.

Among these, the music video for ‘Haha’ is catching the attention of K-pop fans. ‘Haha’ is a song that leaves a strong impact with lyrics containing a folk tale and a powerful hip-hop genre. Accordingly, the music video was also decorated in a ‘Korean style’. Ive members appear wearing costumes and accessories reminiscent of Hanbok, and props and illustrations using traditional Korean patterns also attract attention. Ive’s music video, which properly incorporated the ‘Korean style’, continued to receive positive reviews.

Capture of Ive's 'Must' music video

Capture of Ive’s ‘Must’ music video

However, some Chinese netizens are pouring out comments criticizing Ive. They claim that the ‘Korean-style’ concept costumes and props that appear in the music video all originated in China, and that they “stole Chinese culture,” “This is Chinese style,” and “Don’t steal.” However, netizens from other countries are directly contradicting their claims.

Ive’s global popularity remains strong despite the ‘unreasonable claims’ of some Chinese netizens. ‘Ive Switch’, released on the 29th, entered the ‘Worldwide iTunes Album Chart’ at 3rd place, and ranked 1st on the iTunes ‘Top Album’ chart in 16 countries/regions, including Costa Rica, Malaysia, Norway, Turkey, and Vietnam. . In the ‘Top Song’ chart, ‘Hahaha’ entered the top 5 in three countries/regions, and the music video for ‘Hahaha’ exceeded 10 million views in just 19 hours after its release.

Meanwhile, Ive begins his full-fledged activities with ‘Haha’.

(Seoul = News 1)

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2024-04-30 07:47:38

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