Sinner Teams Up with Bocelli for New Track
The tennis star showcases his talents beyond the court, collaborating with the iconic Andrea Bocelli on a new song.
June 20, 2025
- Jannik Sinner, ranked No. 1 in the PIF ATP Rankings, features in Andrea Bocelli’s new single.
- The song, “Polvere e Gloria” (Dust and Glory), includes excerpts from Sinner’s winning and losing speeches.
- The music video incorporates footage from both Sinner’s and Bocelli’s childhoods.
Halle, Germany – Tennis superstar Jannik Sinner has ventured into the music world, collaborating with renowned Italian tenor Andrea Bocelli on a new song, “Polvere e Gloria” (Dust and Glory), released on Friday. This exciting partnership marks a unique crossover, blending the world of sports with classical music, giving fans a fresh look at the athlete.
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Jannik Sinner is featured on Andrea Bocelli’s latest single.
The collaboration highlights the multifaceted talents of the 23-year-old Sinner, who is currently the No. 1 player in the PIF ATP Rankings. The music video for “Polvere e Gloria” creatively intertwines verses from Sinner’s winning and losing speeches with a montage of moments from his childhood.
The song also incorporates footage from Bocelli’s early life, all set against the backdrop of Bocelli’s powerful vocals and piano performance, creating a deeply emotional experiance for listeners.
“I am very happy and honoured to be part of this project with Andrea, who for 30 years has been a unique and remarkable voice, a flag for our country in the rest of the world,” Sinner shared.
What is Jannik Sinner’s role in the new song? Sinner’s voice is featured in Bocelli’s new song, “Polvere e Gloria,” where excerpts from his winning and losing speeches are interwoven with a montage of moments from his childhood.The music video complements the song’s emotional depth by featuring footage of both Sinner and Bocelli.
“I could never have imagined hearing my voice in one of his songs. It’s extremely moving,” Sinner added.
The proclamation comes after Sinner’s second-round loss to Alexander Bublik at the Terra Wortmann Open in Halle on Thursday.
Beyond the court: Sinner’s Brand and Future Ventures
Jannik sinner’s collaboration with Andrea Bocelli on “Polvere e Gloria” is more than just a musical endeavor; it’s a strategic move that expands his brand beyond the realm of tennis. This partnership signals a broader ambition: to integrate his persona with diverse cultural fields, connecting with new audiences and solidifying his global appeal. The collaboration with Bocelli reflects a growing trend of athletes using their platform to explore creative outlets, build deeper connections with fans, and diversify their income streams.
Sinner’s ability to transcend the sport is notably relevant given his current No. 1 ranking and the global reach of tennis.His role in promoting the song goes beyond just providing vocals; he embodies the core themes of “Polvere e Gloria,” which highlights the journey, determination, and perseverance required in both athletic competition and life.
The Bigger Picture: This venture into music is a strategic part of building a stronger brand presence and establishing a fanbase beyond the world of tennis.
What is the role of athletes in today’s media landscape? Athletes increasingly leverage their celebrity to engage in diverse creative projects. Some examples include fashion lines, acting roles, and endorsements. These activities expand their influence and open up financial opportunities. This type of diversification can also lead to new skillsets and enhance their personal brand by associating with different creative spaces.
Sinner’s involvement also provides an possibility to connect with a different demographic, one that appreciates classical music and the arts.This crossover appeal allows broader brand visibility and appeal. The collaboration also underscores the power of athletes to inspire and connect with audiences through storytelling.
Consider some of the ways athletes are expanding their reach:
- Endorsements: Partnerships with high-profile brands and products.
- Fashion: Collaborations in clothing lines and style initiatives.
- Media: Involvement in documentaries, film, and television.
- Philanthropy: Building foundations or participating in charity campaigns.
Sinner’s move into music may open doors for future projects.
This includes creating his own music or music videos. The expansion into music creates more opportunities for Sinner to connect with fans on a deeper level and share his diverse talents. This ability to transition into different roles, like the one we see in this collaboration, is quickly becoming a necessary asset for modern athletes.
The future of Jannik Sinner’s brand seems bright. The musician and tennis superstar’s willingness to explore diverse interests, as showcased by his work with Bocelli, will likely translate to success off the court. This will give Sinner greater control over his image and expand his financial prospects.
What are the business implications of such collaborations? Such projects provide new revenue streams and brand visibility, and enhance an athlete’s personal brand, resulting in lasting success and a legacy beyond the sport.
