2023-12-09 04:00:00
Marcos Camargo Jr.08.12.2023 This week Anfavea (National Association of Motor Vehicle Manufacturers) confirmed in a press conference the return of an exhibition focused on car launches in Brazil. The event, which was known as the Motor Show since the 1960s, has not been held since 2018. Now, the entity’s president, Márcio de Lima Leite, has confirmed that the event will return, but in a new format: that of a fair of technology. ELECTRIC RENEGADE: this is the Jeep Avenger with 156 hp and up to 550 km of autonomy! Come to Brazil? See the video! Marcio de Lima spoke with R7-Autos Carros about the change in the proposal for this event. “The Motor Show in the format it was held before no longer fits into today’s reality. Today we are about mobility, we have exclusive technologies from Brazil that we can show to the world. We have already spoken with the vice-president, Geraldo Alckmin, and we will have the support of the government and Apex to hold this event again in a new format,” he said. Event will be technological Internet/Reproduction According to the president of Anfavea, the mobility event will be held in November next year, possibly in the Anhembi District. Sources linked to Anfavea state that, in addition to the vehicle exhibition, the format designed for this event includes experimentation, such as testing, and even the sale of vehicles, involving financial agents and an entire ecosystem around an event with a new profile. The inspiration comes from major technology fairs such as CES (Consumer Electronic Show), held in January in Las Vegas, in the United States. The event was held for the first time in the country in 1960 Internet/Reproduction History of the Motor Show The event was held for the first time in the country in 1960 at Ibirapuera Park and was an offshoot of a fair featuring new products for industry and technology at the time. The Motor Show has been a success in the past Internet/Reproduction At that time, the automobile industry in Brazil was emerging and the first cars made here were displayed with a new look, aligning the national industry with the most modern in the world. The initiative was by Caio de Alcântara Machado, who developed the event that became a reference throughout the country. Event at Anhembi in the past Internet/Reproduction From 1970 onwards, the Motor Show began to be held in the new Anhembi pavilion, the largest exhibition center in Latin America. In the second decade of the 2000s, the event began to be held at São Paulo Expo and will now return to the Anhembi District, which has been privatized and will offer new spaces, greater convenience and the possibility of new event formats for the city of São Paulo.
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