Apple is set to unveil its latest innovations at a “Special Experience” keynote event on March 4, 2026, sparking anticipation for new Mac and iPad models. The event will be held in person in New York, London, and Shanghai, foregoing a virtual component this time around. Apple has not detailed what will be announced, but recent reports suggest a range of hardware updates are on the horizon.
The Mac lineup is expected to grab center stage at the “Special Experience.” Multiple sources indicate the arrival of the M5 Pro and M5 Max chips in the 14- and 16-inch MacBook Pro models. Apple previously introduced a standard M5 chip in the 14-inch model, but held back on more powerful variants, leaving some professional users awaiting a performance boost. The new Pro and Max chips are expected to deliver that, with improvements to CPU and GPU core counts, as well as increased memory bandwidth, targeting creative professionals, developers, and those in audiovisual production.
Pricing for the upgraded MacBook Pro models, however, could reach new highs, continuing a trend for top-tier configurations. A refreshed MacBook Air powered by the M5 chip is also anticipated, though changes are expected to be largely internal, with minimal aesthetic alterations. Apple typically employs longer design cycles for its MacBook Air line.
Perhaps more surprising is the potential introduction of an entry-level MacBook positioned under 1,000 euros. This model is rumored to feature a chip derived from the iPhone, possibly an A18 Pro, and would target students and general office use. However, utilizing a mobile chip within a laptop chassis raises questions about sustained performance, thermal management, and available RAM. The strategy appears to be an effort to expand the macOS ecosystem without cannibalizing sales of the M-series models.
On the iPad front, Apple may update its entry-level iPad with an A18 chip and launch an iPad Air equipped with the M4. Changes will likely center on the processors, with potential core or GPU deactivation on less expensive models, mirroring past practices and limiting the performance gap between tiers. An iPhone 17e is also expected, featuring an A19 chip and potentially adopting MagSafe charging while retaining a single-camera module. Its pricing will be crucial to avoid overlap with standard iPhone models.
the “Special Experience” event is expected to focus on solidifying existing product lines rather than introducing radical changes. Official confirmations will be revealed on March 4.
The event comes as Apple continues to integrate its hardware and software ecosystems. The company’s Universal Control feature, which allows seamless use of a single mouse or trackpad across multiple Apple devices, highlights this strategy. Apple also offers Personal Setup, providing one-on-one online sessions to help new iPad owners get acquainted with their devices and features.
Apple’s commitment to in-person events signals a return to a more traditional product launch format, offering hands-on experiences for attendees. The company also provides flexible delivery and pickup options for purchases, including two-hour delivery from Apple Stores and free delivery.
Looking ahead, Apple will provide further details on the announced products following the March 4 keynote. Consumers and industry observers will be closely watching to see how these updates impact the competitive landscape of both the Mac and iPad markets.
This story has been updated to reflect the most recent information available as of February 18, 2026.
Keep reading
