Apple has announced the fourth-generation Apple TV 4K, featuring the A19 processor, conversational Siri AI, and built-in far-field microphones for hands-free control. The device starts at $299 in the U.S. or ₹39,900 in India, with store availability scheduled for November 13, 2026.
A19 Chip Powers Siri AI and Voice Control
The A19 processor delivers up to 50 percent faster CPU performance and up to twice the graphics speed of the previous model, according to manufacturer specifications announced on October 13, 2026. This hardware Apple hardware focuses on on-screen intelligence and acoustic processing.
That silicon muscle drives Siri AI, a rebuilt assistant running on Apple Intelligence. Viewers can ask broad or specific queries to receive full-screen poster art and recommendations pulled directly from the video application as detailed in regional coverage.
The device isolates a user’s voice to recognize wake phrases even while room audio plays loudly according to technical descriptions, using three built-in far-field microphones and advanced echo-cancellation software.
When paired with a compatible iPhone, users can issue contextual commands like Play the show Alinda recommended.
The assistant responds via compact on-screen overlays without interrupting playback.
The physical unit stands 1.22 inches tall with a square base measuring 3.67 inches on each side and weighs 7.6 ounces, or 217 grams. It acts as a smart home hub with intelligent video summaries and local security processing, bringing Siri AI to the living room via a full-screen experience.
AV1 Decoding Enhances Streaming Quality
A dedicated AV1 video decoder enables high-fidelity streaming while consuming less bandwidth. Video compatibility encompasses Dolby Vision, HDR10+, and AV1, while audio compatibility includes Dolby Atmos.
The device also supports FaceTime calls through Continuity Camera.
Siri AI Launches as Beta for Apple TV
| Region or Option | Details |
|---|---|
| U.S. Pricing | $299 or $49.83 per month for six months via Apple Card Monthly Installments |
| India Pricing | ₹39,900 |
| Pre-orders | Began October 13, 2026, in the U.S., India, and 29 other regions |
| Store Availability | Friday, November 13, 2026 |
Siri AI launches initially as a beta feature available on Apple TV 4K second-generation models or newer.
Users can issue contextual commands like Play the show Alinda recommended.
Apple also introduces the new Apple TV 4K box with a price hike to $299. It has an A19 chip, Siri AI, microphones in box for voice control without the remote and a new remote with a speaker for Find My. https://t.co/KzockL9P96
More on Apple TV 4K
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