Apple Preparing AI Surprise at WWDC to Boost Growth Amid Declining iPhone Sales in China

2024-03-27 05:52:00

Amid declining iPhone sales in China, causing investors to worry whether this technology company might be saturated, Apple is preparing to reveal an AI surprise at WWDC that could boost the company’s growth to soar again.

although Apple (apple) a major US technology company Apple will face falling sales in China, with iPhone exports to China falling 33%, but Apple has hinted at new growth plans.

The company announced the event. Worldwide Developers Conference The annual event will be held online from June 10 to 14, 2024, with opportunities for developers and students to participate in special in-person activities on the opening day.

In such work Apple Will reveal artificial intelligence strategy (AI) in the long term, with features that create new experiences for customers. In February Tim Cook The Chief Executive Officer (CEO) previously announced that the company is investing in AI development this year.

for mobile phone exports iPhone to China fell 33% in February from a year ago. The export sales of this smartphone model are as follows:

In 2023, in January it was 9 million units and in February it was 3.6 million units.

But in 2024, January was at 5.5 million devices and February was at 2.4 million devices.

while stocks Apple It has dropped approximately 16% since the beginning of the year.

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Nicole Peng, an analyst at Canalys, a technology research firm, said retail sales Apple in China decreased in the first quarter of this year. This is because customers have already placed orders during the festive season of Q4 2023, and the company is also facing competitors who have launched AI functions in smartphones.

Not only that Apple Still facing the problem of fierce competitors like “Huawei” in China and the conflict between China and the United States. It has caused iPhone users in China to reduce their support for Apple products.

refer: cnbc, bloomberg