Apple Smartphone Market Share 2025 | Domination Forecast

apple Extends Smartphone Dominance with 10% Growth in 2025

Despite modest overall market growth,Apple surged ahead in 2025,capturing a 20% share of global smartphone deliveries and achieving the highest year-over-year growth rate among major manufacturers. The global smartphone market experienced a 2% increase in shipments, according to a recent report, but this figure represents deliveries to distributors, not final consumers.

Did you know? – smartphone shipment figures to distributors don’t always reflect actual sales to consumers, as retailers maintain inventory. This distinction is crucial when analyzing market trends.

Apple’s Growth Fueled by Emerging Markets

Apple’s success in 2025 is largely attributed to increasing demand in emerging and middle markets, bolstered by a strategically refined product portfolio. “Apple’s growth in 2025 is driven by increasing demand in emerging and middle markets,which is supported by a stronger product mix,” a senior analyst stated in the report,dated December 1,2026.

The iPhone 17 series proved particularly popular following its launch in the fourth quarter, while the iPhone 16 continued to perform exceptionally well in key Asian markets like Japan, India, and Southeast Asia. This sustained demand across multiple product lines contributed to Apple’s notable 10% year-over-year shipment increase.

Pro tip – Apple’s focus on both premium and mid-range devices allowed it to capture a wider customer base in price-sensitive markets, driving overall growth.

Market Share Breakdown: Samsung, xiaomi, and Beyond

Following Apple’s lead, Samsung secured the second-largest market share with 19% of global smartphone shipments in 2025. Xiaomi trailed closely behind with a 13% share, while Vivo and Oppo (including OnePlus) each held 8% of the market.

Collectively, smartphone brands outside of these top five players accounted for a ample 32% of shipments in 2025, indicating a fragmented landscape beyond the industry leaders.

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The data suggests a continued, albeit slow, expansion of the global smartphone market, with Apple capitalizing on strategic opportunities to solidify its position as the dominant force.

Reader question – How will increased competition from emerging brands impact Apple and Samsung’s market share in the coming years? Share your thoughts!