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Arsenal FC and L’Oréal Paris Forge Deeper Partnership
September 13,2025 – 1:30 PM
What’s the big news? Arsenal FC and L’Oréal Paris have announced an extended partnership.
- Arsenal FC and L’Oréal Paris have extended their partnership.
- The deal will continue to promote L’Oréal Paris products like Elvive and Men Expert.
- New product launches are planned for 2026, with player involvement.
- Both organizations emphasize shared values of innovation and excellence.
The renewed association is set to highlight L’oréal Paris’ popular product lines,specifically Elvive,the UK’s leading haircare brand,and Men Expert,recognized as the premier male grooming brand in the United Kingdom. fans can anticipate seeing these products featured prominently as the partnership deepens.
Looking ahead, the collaboration is geared towards the introduction of innovative new products scheduled for release in 2026. Advertising campaigns will feature Arsenal players throughout the upcoming seasons, promising engaging content for supporters of both entities.
This partnership extension highlights a strategic focus on product promotion and brand visibility through athlete endorsements.
Amélie Fortier-Cyr, General Manager at L’Oréal Paris UK&I, expressed enthusiasm for the ongoing collaboration. “What made our initial partnership so impactful was the strong affinity it created between our brand, the players and supporters,” she stated. “The engagement it inspired stands as a true testament to how our values of performance, innovation and empowerment resonate with the Arsenal community. We look forward to building on this momentum and creating even more meaningful connections together.”
Echoing this sentiment, Juliet Slot, Arsenal’s Chief Commercial Officer, added, “We’re pleased to bring L’Oréal Paris on board in a longer-term agreement following our triumphant campaign together earlier this year. Shared values of innovation and a relentless focus on excellence and progress have underpinned our work together to date and will continue to guide us as we move forward in this new chapter.”
L’Oréal Paris, globally recognized as a leading beauty brand, is dedicated to making luxury cosmetic products accessible.
