Automobile: after difficult years, Opel seeks the road to success

by time news

2023-12-06 09:06:40

Opel had its hour of glory on French roads. The Corsa, powered by the “balladurettes” and the “skirtettes”, ancestors of the “scrap bonus” under the government of Édouard Balladur first in 1994-1995, then of Alain Juppé, in 1995-1996, has attracted many French motorists. In the family segment, however, the brand suffers from comparison with its big German sisters, Audi, BMW and Mercedes. “The Opel is the German of the poor, cowardly, cruel, a dealer specializing in competing brands. Those who couldn’t afford a premium or a Volkswagen. » The arrival of Asian manufacturers in Europe, Toyota, then Hyundai-Kia, now before the Chinese manufacturers, caused the market share acquired by the Corsa to melt away. The brand gradually disappeared from the roads and from the radars of the French.

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