2023-06-15 17:40:45
“It’s a whole family of cars – the one we called the ‘new Granta’. This is a car based on the XJO platform. It is part of the global CMF-B platform. We will produce a family of cars in three variations – a sedan, station wagon and a cross version. We will try to localize components as much as possible, despite the fact that this is not only a platform developed by AvtoVAZ,” Sokolov said.
The CMF-B modular vehicle platform was developed by the Renault-Nissan alliance (formerly a shareholder of AvtoVAZ) and introduced in 2013. Initially, it was intended for Renault Laguna, Scenic and Espace, as well as for Nissan Qashqai and X-Trail. This platform has become the main one for the third generation Renault (Dacia) Logan. Prior to the start of the CBO and the subsequent withdrawal of Renault from Russia, it was assumed that all new AvtoVAZ models would be produced on this platform.
Nevertheless, the design of the Lada Iskra will be closer to the Vesta model than to the French platform cars, Sokolov noted. According to him, the novelty will belong to segment B and will be slightly larger than the current Lada Granta in size.
“This will make it possible to expand the product line, offering both the Granta as the most compact and budget car, and the Iskra family,” the top manager explained. Sales of the current generation Granta will stop at the end of 2026 – beginning of 2027, the top manager added.
Sales of AvtoVAZ in January-May 2023 grew by 72% year-on-year to 115,779 vehicles, the Association of European Businesses reported. Lada Granta is the leader of the Russian car market, its sales in January-May increased by more than 4 times to 81,356 cars.
Price positioning of Lada Iskra will be between Granta and Vesta, says Sokolov. Prices for Lada Granta now start at 693,000 rubles, the updated Vesta is offered for at least 1.24 million rubles. For the novelty, 1.6-liter gasoline engines with a capacity of 90 and 106 hp available in AvtoVAZ’s arsenal will be offered. With. Sokolov also did not rule out the possibility of installing more powerful 1.8-liter engines with a capacity of 122 hp on these machines. With.
The top manager estimated the current engineering needs for the new model at 20 billion rubles, and the total, taking into account the investments already made, at 37 billion rubles. At the same time, the development of a machine on its own platform would cost 80 billion rubles, he added.
In 2022AvtoVAZ” also spoke about plans to start production of the new Lada Granta on the XJO platform in 2024. Then it was supposed to release about 10,000 of these cars in 2024 and about 90,000 in 2025. According to Sokolov, 10,000 cars produced in 2024 will not be enough to saturate the dealer network and conduct a marketing campaign before sales start.
Auto expert Vladimir Bespalov does not exclude that with the advent of Lada Iskra, internal cannibalization between AvtoVAZ models may appear. But now the segment of inexpensive cars is not saturated, there is a shortage of supply, and in this light, the variant of the car between Granta and Vesta has the right to exist, he believes. “This is unlikely to radically change the sales of AvtoVAZ, but the current state of the market allows the development of new models,” Bespalov added.
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