New Delhi, December 26, 2025 – India’s conventional medicine system, known as AYUSH, just scored a significant win on the global trade stage. Formal recognition in recent bilateral agreements with Oman and New Zealand coudl unlock new export opportunities for Indian herbal products, and it’s got analysts wondering if this is the start of a broader trend.
AYUSH Gains Ground: India’s traditional Medicine Finds New Markets
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India’s AYUSH system-encompassing Ayurveda, Yoga & Naturopathy, Unani, siddha, and Homeopathy-is gaining traction internationally, with new trade agreements paving the way for increased exports.
- India’s AYUSH system has been formally recognized in trade agreements with Oman and New Zealand.
- Both agreements, finalized in December 2025, include specific annexures for health services and traditional medicine.
- exports of AYUSH and herbal products grew by 6.11 percent between 2023-24 and 2024-25.
What does this mean for the AYUSH industry? This recognition isn’t just symbolic; it streamlines regulatory processes and builds trust, making it easier for Indian AYUSH products to enter these markets. It’s a strategic move that could considerably boost exports and position India as a global leader in traditional medicine.
trade Agreements Detail Specifics
The Commerce Ministry confirmed that both the oman and New Zealand agreements, completed in December 2025, feature dedicated annexures focused on health-related services and, crucially, traditional medicine. These annexures outline specific protocols and standards, facilitating smoother trade and collaboration.
Export Growth Signals Rising Demand
The timing of this recognition coincides with a positive trend in AYUSH exports. Data shows a 6.11 percent increase in exports of AYUSH and herbal products, rising from $649.2 million in 2023-24 to $688.89 million in 2024-25.This growth suggests a rising global demand for these products, and the new trade agreements are expected to further accelerate this trend.
The move reflects a broader global shift towards holistic healthcare approaches,where traditional medicine systems are increasingly being integrated with conventional medical practices. It’s a fascinating development, and one worth watching as India continues to position itself as a key player in the global wellness market.
What are your thoughts on the growing acceptance of traditional medicine systems globally? Share your comments below!
