Los Angeles, February 8, 2026
Bad Bunny Headlines Super Bowl LX Amidst Anticipation and Debate
The Puerto Rican superstar is set to take the stage for the Apple Music Super Bowl LX Halftime Show this Sunday, marking his first time as the sole headliner.
- Super Bowl LX will feature a performance by Bad Bunny during the halftime show.
- The game between the Seattle Seahawks and New England Patriots will be broadcast on multiple platforms.
- NBC will offer the most extensive coverage, beginning five hours before kickoff.
- This marks Bad Bunny’s first time headlining the Super Bowl halftime show, following a previous appearance.
Get ready for a Super Bowl halftime show unlike any other. Bad Bunny is poised to electrify the stage during Super Bowl LX, and the anticipation is palpable. The Super Bowl 2026 halftime show will feature Bad Bunny as the main act, a moment that’s already sparking conversation – and a little controversy.
A Halftime Show with a Cultural Impact
This isn’t just a football game; it’s a cultural event. The Super Bowl consistently draws over 100 million viewers in the United States alone, and Bad Bunny’s performance is expected to amplify that reach. While the artist previously appeared in a Super Bowl halftime show, this is the first time he’ll be leading the spectacle solo. The inclusion of Bad Bunny reinforces the growing presence of Latin artists on one of the world’s most prominent stages.
Did you know? The NFL Finals, including the Opening Ceremony and the Apple Music Super Bowl LX Halftime Show, will be available on open television, cable, and streaming platforms, with broadcasts in both English and Spanish.
However, the announcement hasn’t been without its detractors. Conservative figures, including former President Donald Trump, have voiced criticism, adding another layer to the already buzzing excitement.
When and Where to Watch
For fans planning to tune in, the Super Bowl LX, featuring the Seattle Seahawks and the New England Patriots, is scheduled for this Sunday, February 8. The exact start time will vary depending on your location.
Bad Bunny is anticipated to take the stage between 8:00 p.m. and 8:30 p.m. Eastern Time, though the timing may shift depending on the flow of the game.
NBC will provide the most comprehensive coverage, kicking off their special broadcast at 1:00 p.m. Eastern, a full five hours before the game begins.
Whether you prefer to watch on traditional television, cable, or through streaming services, the Super Bowl LX promises an unforgettable experience, culminating in a halftime performance that’s sure to be talked about for years to come.
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