Beats has unveiled the Beats 360, a new flagship over-ear headphone that introduces the brand’s first customizable listening experience. Launched on September 22, 2026, the device allows users to swap ear and headband cushion kits to adjust the color and material of the headphones based on their mood, style, or activity.
Customization and Material Options
The Beats 360 comes standard with Performance Knit cushions. To provide a versatile experience, Beats is offering additional Performance Knit cushion kits in six colors: Volt, Navy, Sky, Pink, Cloud, and Black. For users seeking additional comfort, the company also offers luxe UltraPlush cushions available in Cloud and Black.
The headphones themselves are available in four primary colors: pink, sky, cloud, and black. According to the company, the Performance Knit options include technology designed specifically for durability during gym use. The device also features IPX4 sweat and water resistance to support its use during training, commuting, and traveling.
Acoustic Engineering and Features
The headphones are built on a bespoke acoustic platform featuring custom-designed drivers. These drivers utilize dual neodymium magnets and sensitive three-layer diaphragms to provide precision across the tonal range and powerful bass with ultra-low distortion. Oliver Schusser, Apple’s vice president of Music, Sports, and Beats, stated that the Beats 360 combines advanced acoustic performance with a balanced design.
Technical features include the brand’s most advanced Active Noise Cancelling to date and a new balanced fit architecture. For immersive audio, the headphones utilize Dolby Atmos and Personalized Spatial Audio with dynamic head tracking. This is facilitated by a gyroscope and accelerometer located in the left earcup that track the user’s head movements during podcasts, movies, and music.
Marketing Campaign and Availability
Beats launched the product with a global campaign film starring Kendall Jenner, created by Uncommon Creative Studio and directed by Ariel Fisher through Magna Studios. The advertisement, which uses the tagline One headphone. Every version of you,
is soundtracked by Are Friends Electric?
by The Tubeway Army & Gary Numan. In the film, Jenner portrays multiple characters, each styled in different Beats 360 color combinations to illustrate how the product adapts to different lifestyles.
Chris Thorne, the CMO of Beats, noted that the campaign highlights how the headphones can change to fit every moment. Jenner added in a statement that the ability to switch cushions fits her lifestyle as someone who is constantly switching between different looks.
The Beats 360 Collection became available for online purchase at apple.com on the launch date and is scheduled to arrive in stores on September 24.