Big Y’s Partners of Hope Campaign Surpasses $3 Million in Breast Cancer Support
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A vital fundraising initiative by Big Y Supermarkets is once again underway, aiming to bolster breast cancer research and treatment programs across Massachusetts and Connecticut. The annual Partners of Hope campaign, now in its 17th year, provides crucial financial assistance to local organizations dedicated to fighting the disease.
Big Y launched its annual campaign this October, offering customers multiple avenues to contribute. Shoppers can purchase a Partners of Hope ribbon for $1 at checkout or make a direct donation through the Big Y website at www.bigy.com/community/breast-cancer-awareness, with fundraising continuing through Oct. 22.
Supporting Local Communities
All proceeds generated by the Partners of Hope Campaign are directly allocated to 33 local breast cancer support groups throughout Massachusetts and Connecticut. This localized approach ensures that funds remain within the communities Big Y serves, maximizing impact. Nine of these organizations are located in Western Massachusetts, including:
- UMass Amherst Protect Our Breasts Program
- Holyoke Medical Center Women’s Center
- Survivor Journeys Breast Cancer Program in Longmeadow
- The Pink WAY in Ludlow
- Cancer Connection and Cooley Dickinson Hospital Women’s Health Care, both in Northampton
- Berkshire Medical Center Women’s Imaging Center in Pittsfield
- Baystate Health Foundation Rays of Hope and Mercy Medical Center Mercy Breast Care Center, both in Springfield
This targeted distribution of funds allows for a diverse range of support services, from direct patient care to innovative research initiatives.
A Legacy of Giving
Since its inception in 2007, the Partners of Hope campaign has raised over $3,000,000 for breast cancer initiatives. This substantial contribution underscores Big Y’s long-term commitment to addressing the challenges posed by this pervasive disease. Beyond direct donations, many manufacturers are also participating by donating a portion of their proceeds from products featuring pink packaging throughout Breast Cancer Awareness Month.
“Every October, we’re reminded of the strength and resilience of those impacted by breast cancer,” said Richard Bossie, executive vice president and chief operating officer at Big Y. “Partners of Hope is more than a campaign; it’s a commitment to our community. By supporting local organizations and medical centers, we’re helping ensure that critical care and resources are within reach for those who need them most.”
The campaign exemplifies a collaborative effort between a major retailer, dedicated organizations, and a generous community, all united in the fight against breast cancer.
