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Birkenstock, the 250-year-old sandal company, is set to list on the New York Stock Exchange next week. However, investors and analysts have expressed concerns about the company’s ability to attract new shoppers amid a cost of living crisis. They believe Birkenstock needs to sell more clogs and boots and boost sales from its own website and boutiques to overcome this challenge. The company is backed by LVMH-affiliated private equity firm L Catterton, and it has the support of luxury sector heavyweights like Alexandre Arnault. Despite these advantages, analysts caution that other shoe companies that recently went public have not performed well on the stock market, casting some doubt on Birkenstock’s prospects.