Bixby & Perplexity AI: Samsung’s AI Strategy

by Priyanka Patel

Samsung Chooses Perplexity AI to Supercharge Bixby, Ditching Google Gemini

samsung is poised to considerably enhance its virtual assistant, Bixby, through a strategic partnership with Perplexity, opting for an alternative to Google Gemini to deliver a more powerful and integrated AI experience. The upgrade, slated for release with One UI 8.5 in the first quarter of 2026 alongside the anticipated Galaxy S26 launch, signals Samsung’s commitment to evolving Bixby despite the growing popularity of competing AI services like ChatGPT.

Despite increasing integration with various AI services and user access to applications like ChatGPT, Samsung remains dedicated to bolstering Bixby’s capabilities. According to a company release, the integration with Perplexity will initially roll out to smart TVs and Galaxy devices, with a beta version currently available for testing.

Unlike expectations, Samsung will not be leveraging google’s Gemini models for this enhancement. Instead, Perplexity will provide the core AI technology, promising a “generational leap” for the assistant. This deep integration will begin with Smart TVs, where Bixby is already utilizing Perplexity models to deliver more detailed and contextual responses. The feature will than expand to galaxy smartphones with the release of One UI 8.5.

Did you know? – Samsung first introduced bixby in 2017 with the Galaxy S8. It has undergone several iterations, but has often been overshadowed by google Assistant and Siri. This Perplexity integration represents a major effort to revitalize the assistant.

The anticipated betterment in response quality is substantial. The integration aims to provide a notable enhancement in the assistant’s capabilities, aligning with the broader trend of leveraging artificial intelligence to support device management and access advanced features. Users will need Bixby version 4.0.50.4,currently available in the One UI 8.5 beta, to experience the full benefits of this innovation. One analyst noted that this integration,compared to Gemini,could offer a more satisfying user experience due to its deeper software integration.

Currently,the Perplexity integration remains in its beta phase. The stable release of One UI 8.5 is expected in the coming weeks, with the official debut scheduled for the first quarter of 2026 coinciding with the launch of the Galaxy S26, anticipated in February 2026. Following this,a wider range of Galaxy products will receive the update,completing the upgrade to Bixby. Further details are expected in the weeks ahead.

Pro tip – To access the beta version of One UI 8.5 and test the Perplexity integration, Galaxy device owners can enroll through the Samsung Members app. Availability may vary by region and device model.

Why Samsung is Revamping Bixby with Perplexity AI

Why: Samsung is choosing to enhance Bixby with Perplexity AI to provide a more powerful and integrated AI experience for its users, differentiating itself from competitors relying on Google’s Gemini. The company aims to revitalize Bixby and offer a more satisfying user experience through deeper software integration.

Who: The key players are Samsung,who is implementing the change,and Perplexity,the AI technology provider. Users of Samsung Galaxy devices and Smart TVs will directly benefit from the upgrade.

What: Samsung is integrating Perplexity’s AI technology into Bixby, replacing plans to use Google Gemini. This integration will deliver more detailed and contextual responses, improving Bixby’s overall capabilities. The rollout will begin with Smart tvs and expand to Galaxy devices with the release of One UI 8.5.

How: The integration involves utilizing Perplexity models within Bixby,starting with Smart TVs where it’s already being tested.Users will need Bixby version 4.0.50.4 (available in the One UI 8.5 beta) to experience the full benefits. The stable release is scheduled for the first quarter of 2026, coinciding with the Galaxy S26 launch.

The Rollout and Future of Bixby

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