Il Black Friday, 2024 now it’s started for everyone: too Amazon He has raised the curtain on his marathon of discounts that will accompany portal users to Cyber Monday December 2, and in addition to goods from hundreds of manufacturers and retailers, the e-commerce site also hosts discounts on gadgets made internally by Amazon itself. . From ebook readers of the Kindle series to smart speakers and displays of the Echo range, through smart sticks, wi-fi repeaters and more: there are a lot of Amazon gadgets on sale these days, and to review them, we have collected them all. worth looking into.
Black Friday of Amazon products
The e-commerce giant isn’t the only online destination for those looking for discounts these days. We’ve collected all the places on the web worth visiting in our Black Friday guide, but for Amazon the situation is a little different: the company is not only a third-party product retailer, but also a first-timer . a gadget manufacturer that takes advantage of Black Friday like everyone else suggest your own catalog at more attractive prices than usual.
Discounted products for Black Friday 2024
The discounted products for Amazon’s Black Friday are essentially all those made by the giant, also clearly highlighted in the event main page on the site. Specifically, these are Kindle e-book readers, Fire TV Stick smart sticks, Echo smart speakers (with the versions with a screen Echo Show, Echo Auto, Echo Dot and Echo Studio), Eero line Wi-Fi repeatersand gods Blink and Ring home surveillance systems.
Other Black Friday discounts
To browse among the other products on sale during this increasingly intense Black Friday – on Amazon and elsewhere – Wired it has organized 360 degree coverage and can be followed through the links below, including thematic sections, social channels and newsletters.
What are the key strategies that Amazon is implementing for Black Friday 2024?
Interview: Time.news Editor and E-commerce Expert on Black Friday 2024 Trends
Time.news Editor (TNE): Welcome to our special edition on Holiday shopping trends! Today we have an expert in e-commerce marketing, Dr. Maria Lentz, joining us to delve into the implications of Amazon’s Black Friday 2024 launch. Thanks for being here, Dr. Lentz!
Dr. Maria Lentz (ML): Thank you for having me! I’m excited to discuss the dynamics of Black Friday and what it means for consumers and retailers alike.
TNE: So, it seems that Amazon has kicked off its Black Friday promotions earlier than ever this year. What do you think prompted this early launch?
ML: Great question! One major factor is the increasing competition in the e-commerce space. With retailers like Walmart, Target, and countless others vying for consumer attention, Amazon needs to maintain its edge. Starting early helps capture sales before the competition ramps up.
TNE: That makes sense. We’re seeing discounts not only on products from other manufacturers but also on Amazon’s own gadgets like Kindle e-readers and Echo devices. How significant do you think this is for Amazon?
ML: It’s very important. Private label products typically yield higher margins for retailers. By promoting discounts on their own devices, Amazon not only boosts sales but also encourages customers to engage more with their ecosystem, which can lead to increased sales of services like Prime or Audible.
TNE: Speaking of engagement, how crucial are smart home devices in this year’s promotions?
ML: They’re incredibly significant! Smart home devices are becoming mainstream, and as more consumers invest in smart technology for their homes, discounts on these products can drive substantial traffic to Amazon’s site. It’s a strategic move to highlight such items during peak shopping times.
TNE: It sounds like it’s not just about the products but also about how Amazon positions itself in the market. Does this approach influence consumer behavior?
ML: Absolutely! Early promotions create a sense of urgency and excitement among consumers. Shoppers are often motivated by FOMO – fear of missing out – and seeing discounts on popular items can accelerate decision-making. Also, once consumers are on Amazon’s site for one product, cross-selling increases as they explore other discounts available.
TNE: Very insightful. With Cyber Monday following right after Black Friday, how do you think Amazon’s strategy will unfold?
ML: I expect Amazon will continue to build momentum. The shift from a single day of sales to a multi-day event is now the norm. They’ll likely use data from Black Friday to tweak their approach for Cyber Monday, focusing on what’s gaining traction and adjusting to consumer preferences as the weekend progresses.
TNE: Last question, Dr. Lentz: What advice do you have for consumers trying to navigate these vast sales?
ML: Shop smart! Make a list of what you really need, set a budget, and compare prices across different platforms. Don’t get swept away by the frenzy. Sometimes, the best deals appear after Black Friday, especially with retailers looking to clear out inventory.
TNE: Thank you for your valuable insights, Dr. Lentz. As shoppers prepare for the holiday season, your advice will certainly help them make informed decisions.
ML: Thank you for having me! Happy shopping everyone!
TNE: And that wraps up our interview. Stay tuned for more updates on e-commerce trends as we approach the holiday season!
