Online mail order company Amazon is presenting a large number of special offers until September 14th
Source: Getty Images / Westend61
On Black Friday, retailers vie for the customers’ favor. Amazon and other retailers have already pulled out the red pencil. Which offers are really worthwhile? The WELT guide to bargain hunting.
ABlack Friday will take place again on November 26th. At some online retailers, the bargain campaign starts the day before. Many retailers such as Amazon, Media Markt, Saturn or Ebay are already attracting customers with discounts and special offers.
Black Friday 2021: Aktuelle Deals
Amazon & Co. change their top deals at regular intervals. Some discounts come out unexpectedly, while others are used to free up space in the warehouse for newer products and to please interested buyers. It must be emphasized that the “old” products are not bad per se, but rather good-value goods from the last season or technology generation. All bargains are only valid as long as stocks last. We have summarized the current highlights for you here:
Insect sting healer 23 percent cheaper:
Amazon devices on offer:
Premium spirits discounted up to 40 percent
Apple products and accessories on sale
Apple headphones up to 27 percent cheaper
Devices and accessories from Apple up to 61 percent cheaper
High-quality kitchen products up to 66 percent cheaper
Vacuum cleaner deals: save up to 50 percent
All vacuum cleaner deals can be found in our Black Friday vacuum cleaner article.
Bosch Professional tools reduced by up to 47 percent:
TV reduced by over 40 percent:
All TV offers can be found in our Black Friday TV article.
Smartwatches and headphones on offer
Save up to 55 percent on electric toothbrushes
Braun razors, epilators, etc. are up to 52 percent cheaper
Daylight lamps: warm morning light in the gray autumn
What is Black Friday?
Black Friday has been a permanent fixture in the United States for decades and every year attracts millions of Americans to gather in front of the shopping malls early in the morning, hoping to pick up the best bargains of the year. The large online shops also offer special offers and, in some cases, strong discounts on this day.
In Germany, Black Friday was introduced by Apple in 2006 when the US group released its Black Friday offers to German customers for the first time. Since then, the day has firmly established itself in the calendar of German retailers.
When is Black Friday?
Black Friday traditionally takes place on the Friday after Thanksgiving, the American Thanksgiving Day. This year it falls on Friday, November 26th, 2021. Individual retailers, including Amazon, are moving the start to Thursday, November 25th, 2021.
Black Friday: The difference to classic sales
Black Friday, Cyber Monday, Singles Day: A flood of new bargain days is also spilling over to Germany and is overtaking the classic sales.
The most important difference: The discounts are already available at the beginning of the Christmas business and not in the last days before or even after the festival. Black Friday and Cyber Monday alone three days later should, according to experts, generate additional sales in the billions.
Black Friday Germany: Who is participating?
In addition to the large online retailers Amazon and Ebay, numerous retailers from different areas take part in Black Friday. These include well-known companies such as Otto, Saturn, Media Markt, Tchibo and Zalando.
While Black Friday in Germany took place primarily on the Internet for many years, it has now also made the leap into the country’s pedestrian zones and shopping malls. In the past, it has been observed in large cities that almost every retail sector – from the small bakery to the eyewear shop to the supermarket – wanted a piece of the Black Friday cake and lured them with appropriate offers.
Cyber Monday: what is it?
If you missed out on Black Friday or have not yet found the right thing, you can go hunting again three days later. Cyber Monday always takes place on the Monday after Black Friday, this year on November 29, 2021.
Black Friday Amazon: Die Cyber Week
The shipping giant Amazon is calling out a whole “Cyber Week” around Black Friday and is thus putting a whole seven days into the sign of discounts and offers. Amazon is promising big discounts on products in all categories for Cyber Week, as well as 55,000 lightning deals and daily offers, which should be reduced by up to 50 percent.
Black Friday offers: Discount hunters should pay attention to this
How much the customer really benefits from the campaign days is controversial. The comparison portal Idealo.de came to the result in random samples that of 2237 products examined on Black Friday 2019 actually 1722 cheaper than in the previous month, 320 were reduced by 20 percent or more. Large price jumps were therefore rather the exception. The consumer advice center advises consumers to keep a cool head when hunting for bargains. Price comparisons in search engines like idealo.de (like WELT belongs to Axel Springer SE) could be more worthwhile than the special offers on the day of the campaign.
The respective offers of the day are gathered on an offer page *, which is broken down into further subcategories. If you already know which areas are of interest to you, it will make browsing easier for you and you will find the products that suit you faster. Since, for example, flash offers are available to members of Amazon Prime 30 minutes earlier, it can be worthwhile to take out a trial membership * – this is free for 30 days.
* This text contains affiliate links. If you complete a purchase using the links marked with an asterisk, WELT will receive a small commission. You can find our standards of transparency and journalistic independence at axelspringer.de/unabhaengigkeit.
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