Bose Discontinues Cloud Support for SoundTouch Speakers, Ending Era of Connected Audio
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Bose is phasing out internet-based features for its SoundTouch line of Wi-Fi speakers and soundbars in early 2024, effectively ending cloud support for a product line that once represented a cornerstone of the company’s foray into the connected home market. The move signals a strategic shift for the audio giant, prompting questions about the longevity of support for older connected devices.
The audio company informed customers this week of the impending shutdown, marking a significant change for users invested in the SoundTouch ecosystem. While the speakers will continue to function as standalone devices, key features reliant on cloud connectivity will become unavailable.
The End of an Era for Bose’s Connected Home Strategy
The SoundTouch series, launched in 2014, was among the first major offerings from Bose designed to compete in the burgeoning market for multi-room audio systems. It allowed users to stream music from various services and control their audio experience through a dedicated app. However, the company has increasingly focused on its newer, more advanced products, including the Bose Smart Speaker family, which utilizes a different platform.
According to a company release, the decision to discontinue cloud support was not taken lightly. “This allows us to focus our resources on developing and supporting our newest products and technologies,” the statement read.
What Does This Mean for SoundTouch Owners?
The shutdown will impact several key functionalities. Users will no longer be able to stream music directly from services like Deezer, Pandora, or internet radio stations through the SoundTouch app. Automatic software updates will also cease.
However, Bose has clarified that core functionality will remain intact. Users will still be able to:
- Listen to music via Bluetooth.
- Utilize auxiliary inputs.
- Control the speakers via the physical remote.
- Group products together for a multi-room experience, albeit limited to local network connectivity.
One analyst noted that this type of sunsetting is becoming increasingly common in the tech industry. “Companies are constantly evaluating their product portfolios and prioritizing resources. Supporting older platforms indefinitely is often unsustainable,” they stated.
Implications for the Future of Connected Devices
The Bose announcement raises broader questions about the long-term support for connected devices. Consumers are increasingly reliant on cloud services for functionality, and the potential for features to be discontinued is a growing concern.
A senior official stated that the company understands the frustration this may cause some customers. “We are committed to providing a smooth transition and offering resources to help users adapt to the changes,” they said.
The discontinuation of cloud support for the SoundTouch line represents a turning point for Bose and a cautionary tale for consumers navigating the evolving landscape of connected audio. It underscores the importance of considering the long-term support implications when investing in smart home technology.
